One of the reasons behind the boom in internet
advertising has been clever automated placement of the advertiser’s message
alongside the most relevant content. Called Contextual Advertising, the idea is of course
to zoom in on the consumer most suitable to the advertisers product.

A few weeks ago Les Kennedy wrote a story in the SMH
about a man accused of animal pet cruelty, and specifically
sexual relations with rabbits in Sydney’s

The story also ran on the SMH website – alongside an ad for KY lubricant
and another about gaining and maintaining an

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Peter Fray

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