Coronation Street goes to Perth:


So
what’s important about the sudden appearance of the veteran British soap,
Coronation
Street
on the Nine Network station in Perth? Well,
some in the Network wonder if it’s an out of town try out for a possible
solution to Nine’s problems at 5.30 pm with The Price is Right now killed off
and not available to titillate viewers as a lead in to the news in
2006.

Price
didn’t appear in Perth last night, it was pre-empted by
Coronation
Street
. It started at 5 pm last night but from
tonight goes to air at 5.30 pm. Last
night it averaged 55,000 viewers, a little better than what The price is Right
has been gathering ( in the high 40,000 at times) but no where near MASH on
Seven (74,000 average in Perth) at 5 pm yesterday.

At 5.30
pm it will be going up against a giant in Deal or No Deal. Its audience on Seven has been running from around 90,000 on one night last
week to a huge 130,000 last night. Coronation Street will not be a threat on those figures,
even after one outing. STW9 in Perth has given the program a fair promotional
push in the past week, but it will be a struggle. Its
audience might grow, but Perth is a special place for a program like
that: it has a high proportion of British-born residents who would be interested
in that sort of program. Coronation Street has come and gone in Australia and none of the networks
here would risk it, unless they were desperate: like Nine is.

Last night’s TV
ratings:

The Winners Seven, after a bit of a battle, thanks to very strong early
evening programming. But its 9.30pm and beyond programs were weak and gave Nine
a sniff. Ten was down, the verdict ep of Idol, even with David Hasselhoff at the microphone, couldn’t muster much. Although it did help Ten achieve the
mantra of a win in the 18-39 age group. Home and Away was Number One with
1.613 million viewers, well over 400,000 ahead of the still slowing Temptation
on Nine (10th and 1.159 million). It just beat the ABC 7pm news by 44,000
people. Tight. Grey’s Anatomy was second with no millionaire stunt on Eddie’s
Millionaire at 8.30pm. Grey‘s audience of 1.556 million was more than 200,000
ahead of Eddie, 1.329 million (but above this year’s average). Today Tonight and
Seven News were next. Millionaire was Nine’s most watched show, the 7pm News
was likewise for the ABC. Ten’s highest was Australian Idol, the Live Verdict at
13 with 1.073 million.
The Losers Idol again underperformed for Ten, but still did enough
(along with Numb3rs, Neighbours, The Simpsons) to win the target age group.
Numb3rs continues to die. And so too does Nine’s Super Nanny, down under the
million viewer mark (989,000) after the third episode of the new series, and
looking weak. Viewers are not interested and this will not help Nine next year.
No local spin-off and series three might have to go elsewhere. Seven’s 24,
734,000 and failing. Get that clock ticking faster. JAG at 10.30pm, year final
(thankfully) and only 329,000
viewers.
News & CA Seven News and Today Tonight were pushed to national wins by
those big audiences in Perth, and wins in Sydney and Adelaide. Seven News was
beaten by Nine in Melbourne, but 100,000 viewers appeared from other networks
and stayed with Seven for Today Tonight and it beat A Current Affair. Seven News
in Melbourne averaged 349,000, TT averaged 450,000. Nine News averaged 382,000,
ACA, 386,000. The vagaries of TV viewers! Four Corners and Media Watch were
average with 752,000 and 711,000 respectively. Still can’t work out why the ABC
can’t find more money to keep Denton on air at 9.30pm. Seven news and TT won in
Sydney, with a tune off for ACA and Ray from Nine News.
The Stats
Seven won with a share of 28.3% to 26.8% for Nine,
20.8% for Ten, 15.9% for the ABC and 8.2% for SBS. Seven won Sydney, Nine won
Melbourne , Seven won Brisbane, Nine won Adelaide, Seven won Perth by more than ten points, which booted it home nationally.
Glenn Dyer’s
comments
If Nine’s Cold Case had
done better than the 1.250 million at 9.30pm to 10.30pm then Seven might
be wandering around today wondering how they managed to snatch defeat from the
jaws of victory. Nine nearly won thanks to the strength of Cold Case (a new ep).
It was let down by The Alice, which returned to the dark ages after being pulled
from the 7.30pm timeslot. The Alice only averaged 405,000, and perhaps that’s
what saved Seven, sort of. Tonight it’s Dancing with the Stars on Seven and All
Saints
, tagged on behind the
megahit.

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