There’s a strong sense of Fairfax familiarity about the free glossy
newspaper-inserted magazines launched by News Limited over the past

On Thursday, the Adelaide Advertiser unveiled its new monthly inserted magazine – the Adelaide* magazine – which has an uncannily similar look and feel to Fairfax’s the (sydney) magazine and theage (melbourne) magazine.

Then on Saturday, the Courier-Mail unveiled its contribution to the weekly glossy lifestyle advertising (and a bit of journalism) genre –Qweekend. Any similarity to Fairfax’s goodweekend is undoubtedly coincidental.

Peter Fray

A lot can happen in 3 months.

3 months is a long time in 2020. Join us to make sense of it all.

Get you first 12 weeks of Crikey for just $12. Cancel anytime.

Peter Fray
Editor-in-chief of Crikey

12 weeks for $12