How desperate are Australian publishers to
sell their newspapers? Here’s what the nation’s weekend papers were
giving away to lure more readers (apart from, er, journalism):

Paper Offer
The Sun Herald Free CD featuring Sydney Symphony classical favourites with purchase of paper
Adelaide Independent Weekly Free carton of Coopers Pale Ale with every 12 month subscription
Daily Telegraph Chance to win $50 Caltex StarCash petrol voucher with purchase of Saturday Daily Tele
The Age Free CD featuring Bach, Beethoven, Vivaldi & Tchaikovsky with purchase of Saturday Age
Perth Sunday Times Sunday Sounds CD – a laid-back blend of music to unwind to – for $2 with token
Sunday Territorian The chance to have your rates or rent paid with purchase of weekend paper
The Sydney Morning Herald Free 100% cotton shopping bag with coupon from weekend edition paper
Sunday Herald Sun Free 600 mL carton of Farmers Union flavoured milk with paper (for metropolitan readers only, while stocks last)

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Peter Fray
Peter Fray
Editor-in-chief of Crikey
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