How desperate are Australian publishers to
sell their newspapers? Here’s what the nation’s weekend papers were
giving away to lure more readers (apart from, er, journalism):

The Sun HeraldFree CD featuring Sydney Symphony classical favourites with purchase of paper
Adelaide Independent WeeklyFree carton of Coopers Pale Ale with every 12 month subscription
Daily TelegraphChance to win $50 Caltex StarCash petrol voucher with purchase of Saturday Daily Tele
The AgeFree CD featuring Bach, Beethoven, Vivaldi & Tchaikovsky with purchase of Saturday Age
Perth Sunday Times Sunday Sounds CD – a laid-back blend of music to unwind to – for $2 with token
Sunday TerritorianThe chance to have your rates or rent paid with purchase of weekend paper
The Sydney Morning Herald Free 100% cotton shopping bag with coupon from weekend edition paper
Sunday Herald SunFree 600 mL carton of Farmers Union flavoured milk with paper (for metropolitan readers only, while stocks last)

Peter Fray

Save up to 50% on a year of Crikey.

This extraordinary year is almost at an end. But we know that time waits for no one, and we won’t either. This is the time to get on board with Crikey.

For a limited time only, choose what you pay for a year of Crikey.

Save up to 50% or dig deeper so we can dig deeper.

See you in 2021.

Peter Fray
Editor-in-chief of Crikey

SAVE 50%