B&T on Labor Ad Agency

Labor looks for agency to repair image

In a week which has seen seriously damaging missives fired at the Australian Labor Party
by its former Federal leader Mark Latham, comes the news that the party
is looking for an ad agency to ready it for the 2007 Federal Election.

Agency search consultant Colin Wilson-Brown has been charged with assisting the Labor party find an agency.

The party has used Melbourne agency Shannon’s Way extensively in the past and the account was previously held by Team Saatchi.

Wilson-Brown said the ALP was looking to appoint an agency by early in the new year.

“This [pitch] doesn’t require paid-up party membership,” Wilson-Brown said.

“A good democracy needs two strong parties…
Ted Horton and team have done a pretty good job for the coalition, so
the Labor Party needs a good marketing partner,” he said.

Peter Fray

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