They buried Shares magazine this week, but it was a very private
funeral. Which is probably appropriate given the suspicious
circumstances surrounding its death.
The last-ever issue of Shares – one of the most
successful finance magazines ever published in Australia – has hit the
newsstands. But don’t look too hard for heartfelt eulogies or
reflective obituaries in the final issue, because there aren’t any.
The only nod to the fact that it’s the Fairfax-owned magazine’s
last issue is a small reference at the end of managing editor Mike
Dobbie’s letter to readers (see right), under the disingenuous heading “Changes at Shares.”
And don’t expect to find any more information on
the Shares website – it doesn’t even mention the fact that the magazine has been put to death.
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As for the final issue, it hardly looks like a dying specimen. Stuffed
with 28 pages of advertising and three inserts – worth some
$250-300,000 in revenue based on its rate card (allowing for discounts)
– it’s brim full of stories for investors to capitalise on the booming
sharemarket. Another profitable issue.
If there was an autopsy report on poor old Shares it
would have to read something like this: “The deceased was in robust
good health and displayed no negative symptoms. Reasons and cause of
death are inexplicable.”