Regional TV revenue slumps, too

Figures
just released show that ad revenues in regional TV in Australia over the six
months to June 2005 slumped further than they did in the five major metro
markets.

The
figures from Free Television Australia show that regional revenues
rose just 4.68% to a total of $356.2 million, compared with the 6.49% rise for
metro free-to-air TV revenues in the same period.

That took the total rise in ad revenues for all FTA TV to $1.634
billion, a rise of 6.09%, which puts revenues for the year on track to
top $3.4 billion by the end of December. This compares with a 12.89%
rise in total revenues last year.

The
booming West Australian economy shows up in the 8.41% growth in revenues for
regional TV in that state to $19 million. That’s where the minerals boom is
happening.

The Alice
is set to launch

The
Nine Network launches The Alice in Sydney tonight, a
long way from Central Australia and the landscape that made the 2004 telemovie
of the same name, so beguiling and so Australian.

Journalists from the major TV, radio and newspapers and
magazines are being bused to Homebush for the launch
party. Let’s
hope the function tonight isn’t as “cheap” as Sunday night’s wrap party for Skating on Thin Ice. Food was provided, but it’s reported that people attending had to pay for their
own drinks. Talk
about penny pinching. That wouldn’t happen at Willoughby and won’t happen at tonight’s
soiree.

Homebush? That’s where the series is being finished with interiors
and medium shots. The background, wide shots and establishing sequences
were all shot around Alice Springs, but the remainder of the 22-part
series is being done in and around the (imported) red soil landscape of
inner-urban Homebush.

The
series kicks off next Sunday night with a double episode launch and it then
starts in the 7:30pm timeslot on Monday nights, one of Nine’s weakest nights this year.

Newsreader wanted by Nine

Wanted!
Part-time newsreader, half-hour bulletin, Willoughby. Two days a
week. Maximum of two hours work each day.

Existing staff can apply, especially the male host of the
Today Show, who’s looking for a backstop when management stamps his cards. News
reporting experience desirable, but not necessary. An ability to look and sound
serious and “newsy.”

Chance
of progressing to late night reading gig, Monday to Friday, or reading 11am
news as two readers are on, or about to go on, maternity leave.

Yep,
Mike Munro, wants to cut back his busy seven days a week work load to five. He
currently reads the half-hour 4:30pm news five days a week and the 6pm news on Saturday and Sunday. He’s also the host of This is Your Life on Thursday nights (which is
only a short-run program). He’d work two hours a day at most on each bulletin
and considers this overwork! That’s why a helpmate is being
sought.

Last night’s TV
ratings

The Winners

Nine, narrowly. Ten’s House (1st with 1.637 million) and
Australian Idol (second with 1.506 million).
Seven’s Blue Heelers (1.119 million) was not so much a winner but a
stabliser as Seven ran it over two hours in Sydney and Brisbane and an hour
elsewhere.
The Losers

No real losers, but in its first week back in
sync across the country, McLeod’s Daughters only averaged 1.162 million viewers,
around 200,000-300,000 down on normal, and a repeat of CSI Miami only averaged
1.08 million.

News &
CA

Seven News and Today Tonight won
nationally and again in Sydney, Adelaide and, of course, Perth, but the Sydney wins were narrower than the night before.
Today Tonight won Melbourne, while Nine News and A Current Affair won Brisbane. The gap between
Nine News and Seven in Melbourne continues to narrow – down to only 22,000
last night. The ABC News was again just under a million viewers and The 7:30 Report
was lower, with an average 862,000
viewers.
The
Stats

Nine won another close battle
with a share of 27.6% to 26.4% for Seven and 25.9% for Ten. The ABC was on 15.0%
and SBS on 5.3%. Nine won Sydney, Brisbane and Adelaide. Seven
won Melbourne and Perth.
Glenn Dyer’s
comments

An average night’s viewing undistinguished by anything
except the closeness of the competition between the three networks. Tonight Lost will dominate for Seven, with Nine looking for Getaway and This is Your Life to
do the business. Nine leads and will win the week because it has the AFL
and NRL games tomorrow
night.

Peter Fray

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