Your article on the TV show Bread
in Friday’s newsletter was grossly misleading and damaging to many
people. This was because the article was based on many wrong facts
which you failed to check. Allow me to correct just a few:
am not the “nominal head of Vizard’s raft of companies.” I am in fact
the sole director and secretary of Communicate Pty Ltd, the Trustee of
The Communicate Trust. I am also the CEO of The Communicate Trust. I
have held these positions since the trust was settled in January 2003.
I am also the major beneficiary of The Communicate Trust and have been
since it was settled in January 2003. Steve Vizard has never had a
legal or beneficial interest in The Communicate Trust.
ten years experience in running media and communication companies,
including many years as CEO of the Artist Services group of companies
both when that group was 50% owned by the John Fairfax Holdings Limited
group, and also when it was wholly owned by Granada Media Limited.
Communicate Productions Pty Ltd is and has always been wholly owned by
The Communicate Trust. As such Steve Vizard has no legal or beneficial
interest in it. To refer to this company as a “Vizard vehicle” is wrong.
3. The first series of Bread
was broadcast on Network Ten in 2003. The initial broadcast slot was
11:00am on Sunday mornings (with a late night repeat on the following
The second series of Bread was broadcast on
Network Ten in 2004. It was broadcast at 8:00am on Sunday mornings
(with a late night repeat on the following Thursday).
The third and current series of Bread is currently being broadcast on Network Ten at 8:00am on Sunday mornings (with a late night repeat on the following Thursday).
Simply put, Bread
continues to be broadcast on Network Ten on Sunday mornings as it has
since it was first broadcast. To state as you did that the program
“…has sunk back to TV’s early morning twilight zone” is incorrect.
4. Bread is produced by Communicate Productions Pty Ltd for Sensis Pty Ltd. Sensis licenses the program for broadcast to Network Ten.
Sensis owns 100% of the copyright in Bread
and is entitled to all revenues from the exploitation of that
copyright. Sensis Pty Ltd has entered into arrangements with a number
of sponsors in connection with the production of the current series of Bread.
Communicate Productions Pty Ltd (or any other company in which The
Communicate Trust has an interest) receives no benefit from any of the
sponsorship arrangements entered into by Sensis in connection with the
production of Bread. Communicate Productions Pty Ltd receives a fixed production fee from Sensis for its services.
To suggest as you did that Bread
is ”a television show aimed at cross-promoting Steve Vizard’s business
interests? You bet.” is simply incorrect. I would appreciate it if you
would publish this note in its entirety to correct the inaccuracies
contained in your Friday newsletter.