SBS’s
broadcasting of the Ashes cricket Tests, which started last night, has had a significant impact on ABC viewing figures. ABC
insiders expected it and say they are not
concerned.

But the
ABC looks like having a rough two and a half months because of the Ashes.
The first day’s play averaged 737,400 people between 7:30 and 11:10pm.
As a result SBS’s national share was a huge 15.9%, with the ABC down on
11.7%.

Nine and Seven were clipped by around a point,
while Ten also suffered.

The cricket audience also helped boost viewing numbers of the Tour de France, with more than
388,000 tuning in to watch the telecast from 11:10 pm.

Peter Fray

Save 50% on a year of Crikey and The Atlantic.

The US election is in a little over a month. It seems that there’s a ridiculous twist in the story, almost every day.

Luckily for new Crikey subscribers, we’ve teamed up with one of America’s best publications, The Atlantic for the election race. Subscribe now to make sense of it all, and you’ll get a year of Crikey (usually $199) and a year’s digital subscription to The Atlantic (usually $70AUD), BOTH for just $129.

Peter Fray
Editor-in-chief of Crikey

JOIN NOW