The price is still right at Nine, despite poor ratings

Another two weeks of The Price is Right,
Nine’s faltering game show, were produced in Melbourne this week,
another two weeks will be produced next week, and a further two weeks
the week after. The huge studio at GTV 9 in Melbourne is the venue for
the effort which sees five half-hour shows produced a day.

These may be the last episodes of this game show to be produced. But Nine is suddenly uncertain about whether or not to take Sale off air, despite telling the media on 30 June that Sale‘s future as a 5:30pm lead-in to the News was over. Apparently the mooted replacement, Celebrity Squares, is, well too square and not glitzy enough for the Masta Blasta at Nine, Sam Chisholm.

The stated reason for axing Sale, its weak ratings at 5:30 pm which have hurt Nine News
at 6pm, remains. It’s another sign of Nine’s continuing problems,
despite the spin and bluster this week from Mr Chisholm about how Nine
is still the one!

Last night’s TV ratings

The Winners

Lost, with 1.957 million viewers and the number one spot in all major markets. Seven News, Today Tonight and Las Vegas, also did well for Seven. Nine News, Getaway and Temptation for Nine (especially in Melbourne where it was the second most watched program after Lost).
The Losers

Nine’s This is Your Life: its second outing last night saw
nearly 260,000 viewers abandon. It ‘skews’ old and many obviously
either went to sleep early last night or decided to get ‘Lost’. Munro
is in Los Angeles today doing a quickie with Julian McMahon the actor.
The AFL Footy Show fell under 400,000 viewers last night to
379,100, a bad result, while the NRL show in Sydney remained above
305,000, but was again weak in Brisbane with 136,000.
News & CA

Seven News and Today Tonight won the national battle over Nine News and A Current Affair and had large wins in Sydney. ABC News and The 7.30 Report
were both a little off their audience levels of earlier in the week.
Nine’s Early Morning News is dying as the shake-up approaches, but Today was under 100,000 viewers behind Sunrise.
The Stats

Seven on 30.4%, Nine on 29.0%, Ten down on 21.9%, the ABC on 14.0%
and SBS on 4.6%. Seven won Sydney, Brisbane, Adelaide and Perth but
lost Melbourne.
Glenn Dyer’s comments

Seven had the first three most watched programs and six of the top
10. Another good night in its best week for more than three months.
Nine’s AFL and NRL games tonight should push it further in front. Nine
leads the week 28.0% to 27.8%. Low viewing levels in Sydney of
interest. Lost with 552,100 viewers the most watched, but no other program topped the 400,000 mark. In contrast Lost was watched by 627,100 people in Melbourne and six other programs topped 400,000 viewers.

Peter Fray

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