Former New Idea editor Jenny Gilbert has been head-hunted by Sam Chisholm to be the Nine Network’s new head of corporate spin, working alongside publicity head Jamie Campbell.

This means Nine and PBL are close to forming a cricket team of PR mavens. Over the past few years they’ve had a list comprising Andrea Keir (who was good), Brendan Moo (now at Foxtel), Heidi Virtue (now in fashion), Jamie Campbell (still there), Jill Campbell (fled to AMP), Wendy Squires (left Nine for ACP’s Madison magazine), David Hurley (now back running A Current Affair) and Prue McSween (out on her own and consulting).

This turnover of PRs and spinners means there’s little chance of consistency of message or line.

Peter Fray

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