As part of Jaspan’s recent overhaul of The Age,
business was no longer a separate section but moved into the middle of
the paper’s news section, wedged between the death notices and
classified ads for flats and money lenders – in other words, to a
Reader reaction to the move has been swift and savage, with The Age
complaints line running red hot. Apart from the difficulty of actually
finding the business section, readers complain that it’s now no longer
possible to split the sections so that someone interested in business
can read that section while someone else in the house can read the news
And the view from the big end of town – which, after all, should be (but isn’t) core Age
territory – is that the paper has yet again demonstrated its perceived
anti-business bias by dumping the section into no-man’s land.
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Crikey hears that there is growing internal pressure on Jaspan to acknowledge his mistake and revert to the status quo.
Our advice to Andrew is to put business back in its own section ASAP,
before this turns into a referendum on the future of his shaky
editorship. Tell the readers you’re listening to what they say,
responding to their wishes, not too arrogant to admit you’re wrong, you
know the patter.