Lachlan Murdoch’s baby project, Queensland Newspapers, is set to launch
a new look for its Quest group of local papers. The revamp reflects the
changing demographics of Brisbane, in which once poor industrial
suburbs are now resplendent with Devine Towers, café lifestyles and
digital everything.

However, word has filtered out of a costly and frantic pulping
exercise, triggered when Murdoch Junior got wind of the approved new
name of one of the titles destined for the leafy inner northern suburbs
(the stamping ground of the late, lamented Lady Ascot Clayfield
Hamilton).

Seems Lachie was less than impressed with the title, “Uptown News”. And
once he made his opinion known, the only sound louder than the printing
press grinding to a halt, were the mutterings of a string of
executives, each claiming to have never really liked the name anyway.

Peter Fray

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