A subscriber writes:

You probably haven’t read the second issue of Madison as closely as I have so I thought you might like to know that the magazine that is ACP’s biggest launch under the John Alexander regime has plagiarised itself in its second issue.

The two stories: “Conspiracy Theories” (I dismissed this as crap when the coverline suggested the tsunami was a conspiracy along with 9/11 and Diana!) and “Gay Hollywood Stars” (another coverline that’s of zero interest to my demographic) both begin with the line: “Type xxx into your google search engine and you get xxx” (see the tear outs below).

Both start exactly the same way which means that either a) one of the writers (both appear to be on staff) has copied or b) no-one’s subbing this magazine and the editor isn’t reading the copy! All a bit of a shambles for a women’s magazine aimed at intelligent, stylish women over 30.

Would I trade Marie Claire for Madison? Not until they can get an editor who can read.
CRIKEY: When Madison was announced back in November last year, ACP women’s lifestyle group publisher Pat Ingram said:

Our mission is to create the most compelling title in the sector for women who’ve gotten over the stage of wanting it all and know the life they want to lead. We have a different and unique editorial style which is more aimed at a mindset rather than a demographic. So we speak to women as women and not in stereotypes.

Peter Fray

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