No matter how Ten spins it,
X-Factor is now on TV’s endangered species list, beaten last night into 4th
place nationally, and beaten by a story with a bunch of characters 3100 years
old!

If it was another show without a $20 million price tag in licence fees and production costs, Ten
would have shaken it apart and then re-slotted somewhere to try and save some
face.

But it is too expensive to follow the local version of Queer
Eye
into the land of the dead living TV shows.

Last night 60 Minutes topped the timeslot and the most
watched list nationally, followed by the ABC’s Ancient Egyptians, then Seven’s My Restaurant Rules, then X-Factor.

The Ancient Egyptians was almost a CSI-style re-enactment of
a crime committed more than 31000 years ago in the ancient Egyptian city of Thebes. Fascinating
reconstructions, drama and suspense and a particularly gruesome way of
executing people it was different and original, unlike X-Factor.

Would impaling the losers on X-Factor work?(it was the 1st Masterclass!)

X-Factor though was the big disappointment for Ten on a night when it beat Seven into third place
nationally because the Seven programming from 7.30pm onwards was underwhelming
for the audience. They voted accordingly by staying on Nine
or Ten or the ABC.

It was a big win to the Nine Network on Sunday night
after tying last week with Seven.

It was thanks to 60 Minutes, CSI, Nine News and the
Celebrity Makeover/detox program once again that saw
Nine win with a 31.6% share to Ten in second with 23.4% and Seven third with
22.4%.

Ten was helped by the 1.5 million people who watched the
Formula One car race. That telecast finished at 5 pm though and did not count
towards ratings placings. It seems to have helped
deliver slightly higher audiences for Ten shows later in the night..

Good performances by Law and Order: Criminal Intent and NCIS
also helped lift ten past Seven into second.

Seven only had one program in the top ten, Seven News and
the result was reminiscent of some of the Network’s poor performances during
the dark days of 2004.

The ABC had two top ten programs, the Agatha
Christie series finished 7th and ABC 7pm News ended up 10th, with the Ancient
Egyptian
in 13th (a BBC factual program).

Nine’s 60 Minutes was first, then CSI and then the Formula
One telecast. Take that out of the prime time mix and Seven
has two top ten programs with the Sunday Theatre rising to 10 from 11.

Nine had four top ten programs.

Meanwhile Friday night rankings show that Nine News and A
Current Affair
lost ground and reversed their wins in Sydney of Thursday night.

Today Tonight easily beat A Current Affair nationally and in
Sydney and Melbourne.
The margin was just over 200,000 viewers. Nine News won nationally but in
Sydney fell below 300,000 viewers for the first time last week to lose to Seven
by 53,000 people, quite a sizeable loss, given that Nine News won nationally by
only 11,700 people.

Blue Murder on the ABC was the most popular program. Seven
won the night.

On Saturday night, Seven News was the most popular program,
beating Nine News by only 8,000 people (1.145 million
to 1.136 million).Seven news beat Nine by 40,000 people in Sydney. ABC News was the third most watched
program.

Starstruck was watched
by 920,000 people but was beaten by the first hour of Seven’s pommie mystery potboilers, Rosemary and Thyme, and the
ABC’s Living famously. Nine won the night.

Not long to go for Starstruck!

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Peter Fray
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