DON’T THINK OF AN ELEPHANT BY GEORGE LAKOFF



DON’T THINK OF AN ELEPHANT
is a compelling linguistic analysis of political campaigning and an effective antidote to the conservatives’ stranglehold on political dialogue.

Author GEORGE LAKOFF demonstrates how conservatives now dominate politics because they understand the power of political metaphors. Inherently positive terms “family values”, “war on terror” make it impossible to argue without sounding foolish, treacherous, or dangerously radical.

Lakoff outlines how the centre-left can wrest back power from the conservatives by playing offence, not defense by discarding the conservatives’ rhetoric and effectively reframing the issues.

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