Andrew Bolt indulged in a little trumphalism in the Herald Sun on Friday: “How sweet it is for us conservatives to see SBS itself – the multicultural icon – quietly assimilate, without even a struggle or cry of basta!”

His point? The SBS decision this week to buy the Ashes TV rights for $1.2 million. Writes Bolt: “SBS knows the cricket will please its political masters, and bring in badly needed viewers. It could even sell enough ads to make a solid profit.

“As for the Government, it loves to see the SBS screen free cricket rather than Leftist tirades.”

Of course. Naturally, Bolt is not quite giving us the whole picture. There was a brief struggle for the soul of SBS before the current management regime took over, and the rot really kicked in. Carla Zampatti, Gerald Stone and Christopher Pearson are among the current government allies lining the SBS boardroom. We reported this back in October: http://www.crikey.com.au/articles/2004/10/26-0004.html

As for Bolt: Andrew, ugly triumphalism may be your thing, but it’s not a very good look. Check out his rant here.

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Peter Fray
Peter Fray
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