Did the ALP really spend $35,000 a week on media monitoring during the last federal election. And did the same monitoring company really also service Liberal HQ in Melbourne for half the price?

Did Danna Vale’s “stay brave and true” fax to Alan Jones that was instead sent to Steve Price really generate a $15,000 monitoring bill for taxpayers in one day?

Did the Longford gas explosion in Victoria really generate a cool $1 million for the media monitoring duopoly?

Read about all this and more in a fabulous insider’s piece from someone who knows the monitoring game backwards.

It’s all on the site here: http://www.crikey.com.au/articles/2005/03/005-0001-4366.html