Another Wednesday, another strong win
for Nine with McLeod’s Daughters, CSI Miami and Without a Trace doing well.. But there were enough gains for Seven
to cheer them, especially with Today Tonight again beating A Current Affair
convincingly at 6.30pm.

Nine and Seven shared the Top 10 list of most watched
programs with five shows each, Nine’s in the top six, Seven’s down the
bottom. Not so Ten. Its most watched show was Medium at 12th on the
list of most watched programs.
As well, the Nine programs, CSI
Miami
and Without a Trace beat Ten in its target 16 to 39 demographic.

As
a result Nine won with a 33.5%
share to Seven on 26.5%, Ten down on 19.9%, the ABC on 16.3% and SBS
with 3.9%. Nine won in Sydney (strongly), Melbourne, Brisbane (easily),
Adelaide
and Perth.
From 6pm to 10.30pm Nine shows pulled good numbers, the
average audience size not dropping below the 1.197 million people who watched
the episode of Frasier where Daphne and Niles kiss (I know it’s not a big
deal and it’s been on before, but it does mean we could be getting closer
to a new series).

Seven’s programs from 6pm onwards almost matched Nine’s but
in the 7.30 to 8.30pm slot its US sitcoms, Will and Grace and My
Wife and Kids
finished with less than a million viewers.

But CSI Miami and Without a Trace both finished with more
than 1.55 million viewers and out-rated Seven’s Blue Heelers and Border
Security
.

Border Security finished at 10pm and the next program, Zero
Hour
(10pm to 11pm) only averaged 740,400 people,
further weakening Seven’s figures.

Seven News finished
second nationally and in Sydney
with Nine News at last getting some momentum. In Sydney, Nine won by
around 30,000 viewers. But that wasn’t enough to save A Current Affair from a
pounding by Today Tonight nationally and in Sydney. TT added more than 80,000 viewers to the 1.301
million that watched Seven news.
ACA shed 200,000 nationally and finished 11th, compared to
Nine News’ 4th spot with 1.397 million people (TT
finished 5th, ahead of Seven News in 7th spot nationally).

Ten premiered American Idol in the 7.30 to 8.30pm slot where
the local version of Queer Eye for the Straight Guy had been running up to its
removal last week. AI, did better, but couldn’t reach the million viewer
mark, finishing with just over 954,000 people.

Ten hopes for more next week, but tonight its Lost on Seven.

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Peter Fray
Peter Fray
Editor-in-chief of Crikey
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