For the young Packer Snowlove is not an act of passion for something white, wet and chilly. Perish the thought! It is the name of a company in the orbit of James Packer, his father and their Consolidated Press Empire.

Further details of some of James Packer’s deals and investments, with the charmingly named Snowlove Pty Ltd.

James Packer has been known to ski and après on the slopes of Perisher and other resorts around the world. But how strong is his love of snow? Quite, it would seem as more details emerge on the corporate vehicle used for some of his deals.

For the young Packer Snowlove is not an act of passion for something white, wet and chilly. Perish the thought! It is the name of a company in the orbit of James Packer, his father and their Consolidated Press Empire.

It is the vehicle James, the executive chairman of PBL, used to buy 73,000 shares in PBL last year, his first direct holding in the 37% owned family company.

It is also the investment vehicle for some of his other investments, such as the four storey multi-million dollar retail and residential block where his eyrie at 36 Campbell Parade, Bondi Beach, is located.

As is the new Jurlique concept store, which is on the ground floor, just under James’ pad. Jurlique is 25% owned by Consolidated Press.

The space under Chez Packer has proven to be one of the difficult areas of retailing along the Bondi strip.

Jones the Grocer, an up market chain of foodie convenience stores came and failed, leaving the space vacant until the American coffee multinational, Starbucks became very interested for a while last year and obtained this green light from the local council.

But then it became all too difficult for the Americans. It seems the locals around Bondi are lovers of coffee made in the Australian/Italian way, not the Seattle style of large

and supersized mugs of perfumed concoctions.

Not helping Starbucks around Bondi was the opposition of a number of locals to the proposed shop, which had been approved by Waverley Council.

Eventually Starbucks withdrew its proposal and departed the area.

Some of its other Australian stores have closed (and new ones opened) as explained in this Sydney Morning Herald report.

The four storey building at 36 Campbell Parade is owned by Snowlove Pty Ltd, according to the Waverley Council website page above.

A search of the Snowlove details at the ASIC data base reveals that the company is in fact part of the mighty Consolidated Press empire, its ultimate parent being Consolidated Press International Holdings, while the previous parent was Consolidated Press Holdings.

According to a 2000 High Court case, Consolidated Press International Holdings was named as a non-resident British registered company that was set up in 1990 in the UK.

The auditors of Snowlove are Ernst and Young, who also audit PBL.

Among the directors of Snowlove is the tried and trusted Packer insider, Graham Cubbin, the former finance boss of PBL, now a non executive director of the listed company. For example Cubbin is on the board of Challenger, the finance group in which Consolidated Press has an stake and which was recapitalised and then restructured last year to try and improve returns.

A former director was Theo Onisforou, a Sydney lawyer and property developer, who now lives in the Southern highlands, raises cattle and is something of a Sydney socialite business person. Sydney social gossip had Theo and James and others in a number of property deals in the early to mid 90’s, but the relationship apparently cooled.

Besides raising Angus cattle in the South Highlands Theo’s a property developer in Sydney’s Eastern Suburbs and investor in listed and unlisted companies by himself and with others, such as Andrew Kroger.

Snowlove’s head office is Level 3 at 54 Park Street, the head office of PBL and Consolidated Press.