Yellow Pages cooks up a social media FAIL with “Hidden Pizza”A campaign by Yellow Pages to create social media hype with the promise of free pizza has backfired spectacularly, proving just how irrelevant the clunky old book — and its online arm — is in the age of Google, Twitter and Foursquare, explains Lachy Warton.
Yellow Pages
Tips and rumours: Truth: the four, er, five-letter word
Is Tom Cruise >em>actually cruising off the Australian Coast? NT parliament doesn’t know how many letters in ‘truth’ and are Ticketek staff rorting the system?
Going, going, gone: 40 technologies on life support
Do you remember receiving a grainy fax? Using a public phone booth? Making someone a mix tape? PC World examine the top 40 nearly obsolete technologies.
US Yellow Pages goes bust
Let your fingers join the dole queue: the RH Donnelly printing group, publisher of 600 directories including The Yellow Pages, has filed for bankruptcy.
Tips and rumours: Yellow Pages no more?
In today’s tips & rumours section, questions about the future of the Yellow Pages. And is Cadbury’s using vegetable oils in its chocolate?
