mUmbrella launches a new quarterly report into Australia’s web traffic. Nine News is leading the news sites, realestate.com.au is killing in the real estate market and Seek is the number one jobs site.
Web traffic
Facebook now the biggest site in the US
Facebook has overtaken Google — by a whisker — as the most visited site in America, according to the latest HitWise data. Can social gaming take all the credit?
MasterChef cooks up big numbers online
MasterChef didn’t just rule Australian TV screens last month: it dominated our computer monitors, too, with the show’s website drawing huge traffic. Come series two, advertisers will be scrambling to get a piece of the action online as well as on the box, predicts Ben Shepherd.
Afr.com loses readers — the proof
It suddenly occurred to me that there might be a better way of verifying my impression that afr.com would have lost readers as a result of its move from an html-based subscription model to the awful Flash-based one I wrote about recently, writes Ben from LawFont.com.







