The top ten viral ads of all timeDarth Vader and a Volkswagen. Old Spice on a horse. Britney, Pink and Beyonce as gladiators. These are three of the most watched viral ads ever made. Ad Age compiles the top ten.
Viral marketing
Your Say: Daily Mail readers' feedback: Beware the brands!
Crikey readers have their say.
Wankley Awards: And the Wankley goes to… viral ads, and the 7.30 whispering campaign
The 7.30 chant is becoming a roar. But not enough to drown out the viral marketing campaign stuff-up as the winner of this week’s Wankley Award.
I’m on a cow: how a Spice-splashed Grover became a hit
Riding off the back of the phenomenally successful Old Spice “I’m on a horse” ads, Sesame Street’s Grover spoof generated more than two and a half million hits in five days. Here’s how they did it.
Which American pollie is President of the web?
These days viral marketing campaigns play a greater role than ever before, and with the 2010 midterm elections fast approaching plenty of politicians are spruiking themselves on the web. Vanity Fair presents a snapshot of the net’s post popular candidates.
Dr Pepper prescribes porn on Facebook
A viral campaign for Dr Pepper went bizarrely wrong when a 14-year-old girl’s Facebook status was changed to a porn movie reference, curtsey of Coca-Cola’s marketing department. The offending campaign has been pulled.
IKEA’s inspired Facebook marketing campaign
IKEA ran a genius marketing campaign for its new Swedish store: posting images of the showrooms on Facebook, and allowing the first fan to “tag” each item they wanted with their name to take it home. The result? An army of customers promoting the store free on their profile.
The best viral ad videos of 2009
Business Pundit wraps up the ads that took the internet by storm in 2009, including LED sheep, Bruce Lee playing table tennis, Vanilla Ice says sorry. Ah, so many memories, so many wasted working hours…
Another “viral” marketing stunt results in red faces
Marketers for a new movie paid a high school valedictorian $1800 to plug the flick in her graduation speech, hoping the footage would go viral on YouTube. It didn’t, the movie bombed, everyone snickered at the lame PR stunt.
Viral movie marketing: one giant practical joke
Viral movie marketing campaigns rely upon a temporary suspension of disbelief. After initial confusion wears off, as the operating principal goes, people will agree to play along with what is essentially a massively scaled practical joke.
