Following last week’s announcement that they will be lowering the alcohol content of Victoria Bitter, Fosters have taken another stab at their iconic beer with a new campaign that replaces the “hard earned thirst” slogan with a new one: “the drinking beer”.
Victoria Bitter
VB: no longer requires a “hard-earned thirst”
Victoria Bitter is dumping its famous tagline after 40 years. B & T’s inside info suggests their new ad campaign will attempt to be even more cliched than previously. Wow.
