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	<title>Crikey &#187; vegemite</title>
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	<link>http://www.crikey.com.au</link>
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		<title>Worrying about Europe&#8217;s debt woes</title>
		<link>http://www.crikey.com.au/2011/05/25/worrying-about-europes-debt-woes/</link>
		<comments>http://www.crikey.com.au/2011/05/25/worrying-about-europes-debt-woes/#comments</comments>
		<pubDate>Wed, 25 May 2011 02:56:39 +0000</pubDate>
		<dc:creator>Richard Farmer</dc:creator>
				<category><![CDATA[Political snippets]]></category>
		<category><![CDATA[Greece]]></category>
		<category><![CDATA[Greece economy]]></category>
		<category><![CDATA[Kevin Rudd]]></category>
		<category><![CDATA[OECD]]></category>
		<category><![CDATA[Pakistan]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=225191</guid>
		<description><![CDATA[When the Wall Street Journal starts worrying about how to keep Europe's debt crisis from spiraling out of control the rest of us should be at least a little uneasy.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/05/25/worrying-about-europes-debt-woes/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How much for the coat of arms? Selling out our national identity</title>
		<link>http://www.theage.com.au/opinion/society-and-culture/lets-not-be-too-precious-about-using-our-national-symbols-20100121-mo5p.html</link>
		<comments>http://www.theage.com.au/opinion/society-and-culture/lets-not-be-too-precious-about-using-our-national-symbols-20100121-mo5p.html#comments</comments>
		<pubDate>Fri, 22 Jan 2010 01:24:07 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[national symbols]]></category>
		<category><![CDATA[southern cross]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=111556</guid>
		<description><![CDATA[We assume national symbols are owned by the nation. But not when they've been plastered across products to sell them off to patriotic consumers, writes <b>Richard White and Melissa Harper</b>.]]></description>
		<wfw:commentRss>http://www.theage.com.au/opinion/society-and-culture/lets-not-be-too-precious-about-using-our-national-symbols-20100121-mo5p.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Australia&#8217;s most hated brands</title>
		<link>http://adage.com/globalnews/article?article_id=140003</link>
		<comments>http://adage.com/globalnews/article?article_id=140003#comments</comments>
		<pubDate>Fri, 30 Oct 2009 02:14:53 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Aurora coffee]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Grazia]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[polls]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=96251</guid>
		<description><![CDATA[The 2009 Brand Asset Valuator study reveals Australia's most popular brand names -- which this year include Google, Nokia and Vegemite -- but far <em>more</em> interesting are the brands we like the least, which include <em>Grazia</em> magazine and Aurora Coffee.]]></description>
		<wfw:commentRss>http://adage.com/globalnews/article?article_id=140003/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Vegemite votes are in: it&#8217;s &#8220;Cheesybite&#8221;</title>
		<link>http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153</link>
		<comments>http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153#comments</comments>
		<pubDate>Tue, 06 Oct 2009 23:31:23 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Cheesybite]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=91446</guid>
		<description><![CDATA[After the short but dramatic <a href="http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/">iSnack 2.0 saga</a>, Kraft's new and improved competition to name its new flavour of Vegemite has a winner: Cheesybite. Eh. Appropriately bland.]]></description>
		<wfw:commentRss>http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is iSnack 2.0 a marketing success?</title>
		<link>http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/</link>
		<comments>http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 02:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Queensland Tourism]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>
		<category><![CDATA[Witchery]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/</guid>
		<description><![CDATA[Will Kraft’s engagement experiment with Vegemite and the #vegefail iSnack 2.0 name ultimately be a huge winner or a huge loser for the brand? Tactical TV's <b>Tony Richardson</b> investigates.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>What&#8217;s cooking in the Kraft kitchen?</title>
		<link>http://online.wsj.com/article/SB125426900142051099.html?mod=WSJ_hpp_LEFTWhatsNewsCollection</link>
		<comments>http://online.wsj.com/article/SB125426900142051099.html?mod=WSJ_hpp_LEFTWhatsNewsCollection#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:46:39 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=90096</guid>
		<description><![CDATA[How does the second-largest food company in the world make such a big marketing cock-up like the iSnack 2.0? By trusting Australians to know their own market. A look at the Kraft's unique corporate structure, where regional autonomy rules.]]></description>
		<wfw:commentRss>http://online.wsj.com/article/SB125426900142051099.html?mod=WSJ_hpp_LEFTWhatsNewsCollection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kraft caves, will create Vegemite 2.0.1</title>
		<link>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html</link>
		<comments>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:15:27 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=90094</guid>
		<description><![CDATA[Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it <em>another</em> name. Can <em>Crikey</em> take <a href="http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/">some credit</a> for its downfall? Probably not. Will we? Yes. ]]></description>
		<wfw:commentRss>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hitler finds out about iSnack 2.0</title>
		<link>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/</link>
		<comments>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:41:27 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video of the Day]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89591</guid>
		<description><![CDATA[Even the Fuhrer has his knickers in a twist about the naming decision for Vegemite lite. "Forgive me ... it's just that I like Vegemite".]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Kraft gives Vegemite a bad name</title>
		<link>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx</link>
		<comments>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx#comments</comments>
		<pubDate>Mon, 28 Sep 2009 23:30:54 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR stunts]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89583</guid>
		<description><![CDATA[Australians <a href="http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/">can't stop talking</a> about how bad the name "Vegemite iSnack 2.0" is. And that's exactly what Kraft wants, says <b>Willem Reyners Tay</b>.]]></description>
		<wfw:commentRss>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vegemite&#8217;s new name unites the internet in contempt</title>
		<link>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/</link>
		<comments>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 21:15:47 +0000</pubDate>
		<dc:creator>Ruth Brown</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[#Vegefail]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[nomenclature]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89179</guid>
		<description><![CDATA[Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/feed/</wfw:commentRss>
		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>Crikey reviews New Vegemite</title>
		<link>http://blogs.crikey.com.au/crikey/2009/07/07/crikey-roadtest-new-vegemite/</link>
		<comments>http://blogs.crikey.com.au/crikey/2009/07/07/crikey-roadtest-new-vegemite/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 22:37:36 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Crikey roadtest]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=72066</guid>
		<description><![CDATA[The <em>Crikey</em> team taste-test the "new" flavour of Vegemite. Crystal Pepsi, anyone?]]></description>
		<wfw:commentRss>http://blogs.crikey.com.au/crikey/2009/07/07/crikey-roadtest-new-vegemite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NEW Vegemite? Are they mad?</title>
		<link>http://www.theenthusiast.com.au/archives/2009/i-like-your-old-vegemite-better-than-your-new-vegemite/</link>
		<comments>http://www.theenthusiast.com.au/archives/2009/i-like-your-old-vegemite-better-than-your-new-vegemite/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 02:39:17 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[vegemite]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=67480</guid>
		<description><![CDATA[Kraft have announced plans to create a “smooth, velvety” new Vegemite mixture that includes cream cheese. Will it be Australia's answer to the notoriously disastrous New Coke? ]]></description>
		<wfw:commentRss>http://www.theenthusiast.com.au/archives/2009/i-like-your-old-vegemite-better-than-your-new-vegemite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today we are complaining about &#8220;Iconic Aussie Brands&#8221;</title>
		<link>http://www.crikey.com.au/2009/02/26/first-dog-on-the-moon-306/</link>
		<comments>http://www.crikey.com.au/2009/02/26/first-dog-on-the-moon-306/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 14:00:00 +0000</pubDate>
		<dc:creator>Firstdog</dc:creator>
				<category><![CDATA[First Dog on the Moon]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Andrew Bolt]]></category>
		<category><![CDATA[bitter bitter]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[hills hoist]]></category>
		<category><![CDATA[homophoamier]]></category>
		<category><![CDATA[muslimite]]></category>
		<category><![CDATA[oreos]]></category>
		<category><![CDATA[VB]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[wog away]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Where are they now?"]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/02/26/first-dog-on-the-moon-306/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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