Advertising Age
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Friday, 30 October 2009
The 2009 Brand Asset Valuator study reveals Australia’s most popular brand names — which this year include Google, Nokia and Vegemite — but far more interesting are the brands we like the least, which include Grazia magazine and Aurora Coffee.
mUmBRELLA
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Wednesday, 7 October 2009
After the short but dramatic iSnack 2.0 saga, Kraft’s new and improved competition to name its new flavour of Vegemite has a winner: Cheesybite. Eh. Appropriately bland.
Crikey
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Monday, 5 October 2009
Will Kraft’s engagement experiment with Vegemite and the #vegefail iSnack 2.0 name ultimately be a huge winner or a huge loser for the brand? Tactical TV’s Tony Richardson investigates.
Wall Street Journal
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Wednesday, 30 September 2009
How does the second-largest food company in the world make such a big marketing cock-up like the iSnack 2.0? By trusting Australians to know their own market. A look at the Kraft’s unique corporate structure, where regional autonomy rules.
News.com.au
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Wednesday, 30 September 2009
Only four days after it announced the name of its new Vegemite product, the widely-mocked “iSnack 2.0”, Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.
Crikey
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Tuesday, 29 September 2009
Even the Fuhrer has his knickers in a twist about the naming decision for Vegemite lite. “Forgive me … it’s just that I like Vegemite”.
Digital Media
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Tuesday, 29 September 2009
Australians can’t stop talking about how bad the name “Vegemite iSnack 2.0” is. And that’s exactly what Kraft wants, says Willem Reyners Tay.
Crikey Blogs
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Wednesday, 8 July 2009
The Crikey team taste-test the “new” flavour of Vegemite. Crystal Pepsi, anyone?
The Enthusiast
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Wednesday, 17 June 2009
Kraft have announced plans to create a “smooth, velvety” new Vegemite mixture that includes cream cheese. Will it be Australia’s answer to the notoriously disastrous New Coke?
Crikey
/ Firstdog
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Thursday, 26 February 2009