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	<title>Crikey &#187; Vegemite iSnack 2.0</title>
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		<title>Tips and rumours: No Christmas spirit in the public service</title>
		<link>http://www.crikey.com.au/2010/01/11/tips-and-rumours-158/</link>
		<comments>http://www.crikey.com.au/2010/01/11/tips-and-rumours-158/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 02:10:03 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Tips and rumours]]></category>
		<category><![CDATA[Channel Ten]]></category>
		<category><![CDATA[Department of Education]]></category>
		<category><![CDATA[employment and workplace relations]]></category>
		<category><![CDATA[NAB]]></category>
		<category><![CDATA[SBS]]></category>
		<category><![CDATA[Soccer™]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>
		<category><![CDATA[Wall Street Journal]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=108782</guid>
		<description><![CDATA[Which was the tight-arsed government department that docked everyone's pay (or forced them to make up the time!) because of some employees leaving five minutes early on Christmas Eve?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 2009 Crikey Arsehat Awards</title>
		<link>http://www.crikey.com.au/2009/12/23/the-2009-crikey-arsehat-awards/</link>
		<comments>http://www.crikey.com.au/2009/12/23/the-2009-crikey-arsehat-awards/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 02:36:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Andrew Bolt]]></category>
		<category><![CDATA[Kyle Sandilands]]></category>
		<category><![CDATA[Nick Minchin]]></category>
		<category><![CDATA[Steve Fielding]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=107882</guid>
		<description><![CDATA[From Vegemite's iSnack 2.0 to Andrew Bolt to the overuse of the phrase "A great big tax", <em>Crikey</em> readers vote on the biggest Arsehats of 2009.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/12/23/the-2009-crikey-arsehat-awards/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>The Vegemite votes are in: it&#8217;s &#8220;Cheesybite&#8221;</title>
		<link>http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153</link>
		<comments>http://mumbrella.com.au/vegemite-2-0-now-its-cheesybite-10153#comments</comments>
		<pubDate>Tue, 06 Oct 2009 23:31:23 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Cheesybite]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=91446</guid>
		<description><![CDATA[After the short but dramatic <a href="http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/">iSnack 2.0 saga</a>, Kraft's new and improved competition to name its new flavour of Vegemite has a winner: Cheesybite. Eh. Appropriately bland.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is iSnack 2.0 a marketing success?</title>
		<link>http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/</link>
		<comments>http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 02:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Queensland Tourism]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>
		<category><![CDATA[Witchery]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/</guid>
		<description><![CDATA[Will Kraft’s engagement experiment with Vegemite and the #vegefail iSnack 2.0 name ultimately be a huge winner or a huge loser for the brand? Tactical TV's <b>Tony Richardson</b> investigates.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/10/05/is-isnack-2-0-a-marketing-success/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Bushy Barnaby gets a boost</title>
		<link>http://www.crikey.com.au/2009/10/01/the-media-monitors-top-20-22/</link>
		<comments>http://www.crikey.com.au/2009/10/01/the-media-monitors-top-20-22/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 03:00:00 +0000</pubDate>
		<dc:creator>Patrick Baume</dc:creator>
				<category><![CDATA[The Media Monitors' Top 20]]></category>
		<category><![CDATA[Barnaby Joyce]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/09/30/the-media-monitors-top-20-22/</guid>
		<description><![CDATA[Barnaby Joyce rolls himself up the list this week, with deep musings on emissions trading, the PM's salary and, of course, those pampered asylum seekers.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s cooking in the Kraft kitchen?</title>
		<link>http://online.wsj.com/article/SB125426900142051099.html?mod=WSJ_hpp_LEFTWhatsNewsCollection</link>
		<comments>http://online.wsj.com/article/SB125426900142051099.html?mod=WSJ_hpp_LEFTWhatsNewsCollection#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:46:39 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=90096</guid>
		<description><![CDATA[How does the second-largest food company in the world make such a big marketing cock-up like the iSnack 2.0? By trusting Australians to know their own market. A look at the Kraft's unique corporate structure, where regional autonomy rules.]]></description>
		<wfw:commentRss>http://online.wsj.com/article/SB125426900142051099.html?mod=WSJ_hpp_LEFTWhatsNewsCollection/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kraft caves, will create Vegemite 2.0.1</title>
		<link>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html</link>
		<comments>http://www.news.com.au/business/story/0,27753,26146566-31037,00.html#comments</comments>
		<pubDate>Wed, 30 Sep 2009 06:15:27 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Food & Travel]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=90094</guid>
		<description><![CDATA[Only four days after it announced the name of its new Vegemite product, the widely-mocked "iSnack 2.0", Kraft has admitted the moniker was a flop and will now give it <em>another</em> name. Can <em>Crikey</em> take <a href="http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/">some credit</a> for its downfall? Probably not. Will we? Yes. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hitler finds out about iSnack 2.0</title>
		<link>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/</link>
		<comments>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 01:41:27 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video of the Day]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89591</guid>
		<description><![CDATA[Even the Fuhrer has his knickers in a twist about the naming decision for Vegemite lite. "Forgive me ... it's just that I like Vegemite".]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/09/29/hitler-finds-out-about-isnack-2-0/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Kraft gives Vegemite a bad name</title>
		<link>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx</link>
		<comments>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx#comments</comments>
		<pubDate>Mon, 28 Sep 2009 23:30:54 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR stunts]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89583</guid>
		<description><![CDATA[Australians <a href="http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/">can't stop talking</a> about how bad the name "Vegemite iSnack 2.0" is. And that's exactly what Kraft wants, says <b>Willem Reyners Tay</b>.]]></description>
		<wfw:commentRss>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vegemite&#8217;s new name unites the internet in contempt</title>
		<link>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/</link>
		<comments>http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 21:15:47 +0000</pubDate>
		<dc:creator>Ruth Brown</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[#Vegefail]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[FAIL]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[nomenclature]]></category>
		<category><![CDATA[PR disaster]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89179</guid>
		<description><![CDATA[Kraft has finally found a name for its "new" Vegemite -- and it's so horrible, the entire internet has gone into snark meltdown. ]]></description>
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		<slash:comments>45</slash:comments>
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