After the short but dramatic iSnack 2.0 saga, Kraft’s new and improved competition to name its new flavour of Vegemite has a winner: Cheesybite. Eh. Appropriately bland.
Vegemite iSnack 2.0
Is iSnack 2.0 a marketing success?
Will Kraft’s engagement experiment with Vegemite and the #vegefail iSnack 2.0 name ultimately be a huge winner or a huge loser for the brand? Tactical TV’s Tony Richardson investigates.
What’s cooking in the Kraft kitchen?
How does the second-largest food company in the world make such a big marketing cock-up like the iSnack 2.0? By trusting Australians to know their own market. A look at the Kraft’s unique corporate structure, where regional autonomy rules.
Kraft caves, will create Vegemite 2.0.1
Only four days after it announced the name of its new Vegemite product, the widely-mocked “iSnack 2.0”, Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.
Why Kraft gives Vegemite a bad name
Australians can’t stop talking about how bad the name “Vegemite iSnack 2.0” is. And that’s exactly what Kraft wants, says Willem Reyners Tay.
Vegemite’s new name unites the internet in contempt
Kraft has finally found a name for its “new” Vegemite — and it’s so horrible, the entire internet has gone into snark meltdown.
