20 Results

Tourism Australia are hoping that will be able cash in on Oprah Winfrey’s cult-like fandom, with tourism experts telling Crikey that plans to bring the queen of US daytime television to Australia were “brilliant”.

What the two most successful airline CEOs in Australian history will do in concert with the body charged with growing inbound as well as domestic tourism is not known, but it won’t be lacking in spectacle or clout.

A stereotypical approach to enticing visitors to Australia by hauling in the usual suspects such as a roll call of hoary Aussie icons and a few cultural moments has run its race, writes Tom Neal Tacker.

We have had two major national campaigns launched: one a branding campaign for Australia, and the other a tourist promotion campaign. What is odd is that they are sending opposite messages, writes Noel Turnbull.

A few weeks ago Tourism Australia launched it’s new campaign, further consigning Lara Bingle into the dustbins of history. Sounds like the makings for a Crikey Competition!

Australia’s latest tourism campaign is all about you. And the crowd-sourced photos you’re making freely available. What rights do you give up in return for helping promote Australia? Elizabeth Redman asks the experts.

Another day, another bashed tourist. Is violence in Australia towards foreigners worse than anywhere else or is it just because we’re here that we hear about it? asks Alice Terlikowski.

After the “Where the bloody hell are you?” fiasco, a new Tourism Australia advertising campaign is being launched with the catchy tagline “There’s nothing like Australia”. What makes an effective Oz campaign? asks Tim Burrowes.

Welcome to a world of junkets and media familiarisation tours: also known as the travel section of your local newspaper, write Giselle Nguyen, Ajay Khandhar and Yasmin Geneva.

The Sartorialist brings his roving eye to Melbourne — as part of a Tourism Australia initiative — and snaps a snappy tailor on Chapel Street.

Jetstar’s new Cairns Japan ‘solution’ is like deciding to serve the Osaka to Sydney market by making it fly there and back via Hobart, writes Ben Sandilands.

There will be a reshuffle in the NSW cabinet in the next two weeks to try and ensure the power sell off and right wing elevations. The key move will be Frank Sartor to be moved from Planning. Regarding Underbelly - I wouldn’t necessarily be looking at Channel Nine for the leaker. Episodes are going to […]

Rebuild or retreat: US debates evacuation of Gulf coastline … Our drinkable water supply is vanishing … Price to pay as Bondi doomed to drown by 2100 … Environment protection key to Balkan EU path … Misplaced trust