The vine


Essential Baby readers 60% male and other strange stats

The people reading two of Fairfax’s ‘marquee’ websites, youth-oriented The Vine and Essential Baby, aren’t who you’d expect, says Ben Shepherd — what does this mean for advertisers?

Media briefs: AAP wields the axe, UK papers unite

The Vine goes out on a limb … local content king … Microsoft/Yahoo deal a dud