tip off

After jumping through enough ad hoops, a paywalled circus begins

Advertisers don’t want to advertise to women in their 50s, and that was a problem for online startup The Hoopla. Now the business will shift to a risky revenue model derived from the audience.

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Media briefs: Oz b-day … exclusive watch … Optus oops …

Guess whose birthday it is! Guess whose! OK, it’s not till July, but guess! The Australian is giving everyone plenty of time to buy it the best presents. Plus other media tidbits of the day.

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New Kid on the Block: Wendy Harmer talks all things Hoopla

The Hoopla is the brain child of well-known comedian and journalist Wendy Harmer and marketer Jane Waterhouse. Founded in July this year, the site is already enjoying modest success.

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Womens Agenda

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Smart Company

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StartupSmart

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Property Observer

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