The ultimate aim of arts companies is to put bums on seats. But the multi-media, multi-faceted strategy is an inexact science. Crikey speaks to arts marketers about the challenges of their jobs.
The arts
Money and art: should businesspeople run the creative space?
The common message from much of the social sciences is that the arts and culture are more than just industries exchanging goods and services. They are constitutive parts of our everyday life.
What do we want from arts media?
Some scant research is beginning to reveal that arts journalism runs on objectives and principles that are quite different to those of conventional journalism, writes Lucinda Strahan, a lecturer at the School of Media and Communication at RMIT University.
Outsourcing the arts at Aunty: the problem with commissioning
ABC TV’s flagship program Art Nation has been axed and 15 people have also been reportedly offered redundancies. So what does that mean for arts programming, asks Nicholas Pickard?
Save the Australia Council, at least for the music: academic
Some have argued to abolish arts funding body the Australia Council altogether. But that could kill classical music, argues academic Justin O’Connor.
How PR became the art of imitating the art of journalism
New evidence shows that arts journalism in Melbourne’s newspapers is saturated by PR content, writes Lucinda Strahan, lecturer in media and communication at RMIT University.
‘Window dresser’ Garrett a pain in the arts …
For someone who was once a working artist, on the whole Peter Garrett has been missing from every aspect of what is an enormous portfolio, writes a Sydney arts insider.
Has the fat lady sung on ABC’s live arts coverage?
After ABC2’s live opera broadcast failed to take Australian television by storm, with only 6000 tuning in, is it curtains for the classics on Auntie, asks David Knox.
New SBS arts channel in the works
Pay-TV arts channel, Ovation, has been given the flick by Foxtel and Austar to make way for a new arts channel from SBS, which hopes to attract a younger and more male demographic.
University of Melbourne spinning themselves a lie on VCA
Management and spin doctors are in denial over the unpopular changes to the Victorian College of the Arts, writes Scott Dawkins.
graph pr0n Where Australia’s arts funding goes
Following up from his great piece on the Australia Council’s failure to adapt to the digital era, Marcus Westbury charts exactly where our country’s arts funding is — and isn’t — going. In a word: orchestras.
