A new code of practice for commercial TV will enable the industry to make hundreds of millions of dollars a year in extra ad revenues over the next three years, starting Jan 1, 2010.
Television advertising
ACMA’s Christmas present to commercial TV
ACMA has tried to sneak in its new commercial TV code of practice in under the Christmas radar, with a lovely secret santa to broadcasters: they can now run as many 10-second ads as they want, back to back, provided they dress them up as show promos.
Free-to-air ad revenue plunges $300m
Australian advertisers spent $300 million less on free-to-air TV advertising last year than they did the year before — a drop of 7.8%. With the launch of more free-to-air digital and pay-TV channels coming this year, things may only get leaner.
Free TV: no link between advertising and obese kids
There is no evidence of a causal link between advertising and childhood obesity, writes Julie Flynn of Free TV Australia.
TV ad sales suffering, especially in Sydney
Growth in TV advertising revenue has slowed considerably on last year’s numbers, writes Glenn Dyer.
Errington: Howard will keep gnawing away
Some people are still expecting Howard to come up with “a Tampa” to win the election, but this misconceives Howard’s political strengths. If he defeats Rudd, it will be because of many small manoeuvres rather than a single knockout blow, writes Wayne Errington.
