Actors in the Media Arts and Entertainment Alliance are striking on overseas commercials being shot locally, after the Screen Producers Association of Australia terminated its rates and conditions agreement. Although, as the SPAA wryly noted: “You cannot strike if you are not employed.”
Television advertisements
Free-to-air ad revenue plunges $300m
Australian advertisers spent $300 million less on free-to-air TV advertising last year than they did the year before — a drop of 7.8%. With the launch of more free-to-air digital and pay-TV channels coming this year, things may only get leaner.
North Korea’s first beer commercial
North Korea has aired its first ever beer commercial on its state-run television, and it’s pretty spectacular. Don’t worry — we’re pretty sure it doesn’t make any more sense if you speak Korean.
Election date is waiting on Australia Post
If you believe in the power of advertising you will realise why there is absolutely no chance of Prime Minister John Howard calling an election for two or three weeks yet.
