Stacking the shelves

Stacking the shelves investigates the growing trend of home brand groceries, particularly in Coles and Woolworths, the two big fighters in the Australian supermarkets war.


Stacking the shelves: home brand vs. ‘premium’, what’s the difference?

As the pricing war between Coles and Woolworths heats up, there are concerns the push toward home brand products could see consumers left with less choice in their trolley. In part three of an ongoing series, Crikey examines the rise of generics — and market power.

Stacking the shelves: the home brand backlash, from pollies to rivals

As the pricing war between Coles and Woolworths heats up, there are concerns the push toward home brand products could see consumers left with less choice in their trolley. In part two of an ongoing series, Crikey examines the rise of generics — and market power.

Stacking the shelves: the rise and rise of home brand products

As the pricing war between Coles and Woolworths heats up, there are concerns the push toward home brand products could see consumers left with less choice in their trolley. In part one of an ongoing series, Crikey examines the rise of generics — and market power.