Mark Day explains the long and bitter tale of why Australian newspapers are getting a second set of readership information. It all started with Sir Keith and Roy Morgan after WWII…
Readership figures
Which magazines are Australians reading?
Girl With a Satchel combs through Roy Morgan’s latest readership figures to see which glossies Australians are — and aren’t — reading. Better Homes and Gardens continues to boom, while Cleo has taken a caning.
Readership vs. circulation: the numbers that matter
It’s the perennial question for publishers and advertisers; which is more important: circulation — the number of copies of your publication being sent out into the wilderness — or readership — the number of people actually reading it? Audit Bureau chief Gordon Towell weighs in.
Why Roy Morgan is like Seinfeld‘s Soup Nazi
Roy Morgan Research is like the Soup Nazi, says Pacific Magazines’ Nick Chan: “the service is crap but the soup is the best.”
Newspapers fret as readership figures get a makeover
Newspaper readership figures seem to be an oddly unreliable measure, writes Margaret Simons.
Readership v. circulation: curious newspaper mathematics
Can we ever know how many copies of newspapers really find their way to readers? Margaret Simons crunches the numbers.
Deciphering newspaper readership and circulation figures
Some weeks ago I asked Steve Allen of Fusion Strategies to do some number crunching comparing circulation and readership figures of our major daily newspapers. The intention was to test how “real” circulation increases (and decreases) are, given the number of discount deals presently available, writes Margaret Simons.
