Reactor


US midterms and more Reactor responses

Roy Morgan Research has run their Reactor technology over another couple of batches of political advertising for US midterms, giving us a look at American audience responses.

Debate Reactor: slow and steady wins the race?

The polls are still good – but Kevin Rudd has five weeks, 16 seats and a Prime Minister who finishes strongly, according to Roy Morgan’s Reactor.

Libs back the duumvirate: Morgan Reactor

Liberal voters seem happy with the new duumvirate, according to Roy Morgan Reactor research. In contrast, they can’t stand the ALP.