For many Anzac Day is a solemn day of remembrance, but much of what Australians believe about it have been products more of recent PR and propaganda than of memory, writes Noel Turnbull.
Public Relations
Come in Spinner: How PR leans with the wind
Successful PR doesn’t seek to manipulate the media — it tailors its media contributions to the lifestyle and socio-economic segment a media outlet targets to win advertising, writes Noel Turnbull.
Sue Cato spins for Gunns, not that Q&A let on
Q&A defends itself against allegations of impropriety in the wake of an appearance from Gunns spin doctor Sue Cato on Monday night’s program.
Spinning the Media: Pack your suitcase for some free advertising
Welcome to a world of junkets and media familiarisation tours: also known as the travel section of your local newspaper, write Giselle Nguyen, Ajay Khandhar and Yasmin Geneva.
Spinning the Media: When PR really means Police Relations
Our Spinning the Media study found that 70% of police stories published in the major newspapers originated from Police PR, report Nicholas Hollins and Wendy Bacon.
Beecher: Kewell story the latest hit in the media’s celebrity crack fix
Without a constant supply of celebrities — the full array from actors to sports stars to politicians to wannabes — most of the popular media simply would not function, as demonstrated perfectly in the SMAge’s Good Weekend lift-out this week.
Come in Spinner: Welcome to the gong show
A large number of award nominations are the result of sustained PR campaigns by universities, big companies, public service departments, political parties, professional and industry associations and not-for-profit organisations, explains Noel Turnbull.
Spinning the media: PR insiders on their ‘return on investment’
The public relations industry has its own term for churnalism: return on investment journalism. Sasha Pavey explains how PR executives have worked the current economic climate to their advantage.
Spinning the Media: Five decades’ experience on the changing role of PR
Ben Sandilands looks the changes in media-PR relationship through the eyes of a reporter who spent 49 years on shipping, aviation and other rounds: the PR person is increasingly the reporter.
Chris Mitchell on pervasive PR, press releases, and paywalls
Yesterday, Crikey revealed that over half of Australia’s newspaper stories are driven by PR. Editor-in-chief of The Oz, Chris Mitchell, fires back at the claims.
Who’s really controlling the media message?
Our Spinning the Media investigation strongly confirms that journalism in Australia today is heavily influenced by commercial interests, and is constrained and blocked by politicians, police and others who control the media message, write Wendy Bacon and Sasha Pavey.
Come in Spinner: There’s a fraction too much fiction
The recent controversy over a strategy prepared by a Victorian government media adviser illustrates the problems that arise from journalists-turned-advisers, explains Noel Turnbull.
Apple’s legendary press parties
The most sought-after party invitations in the US aren’t coming out of Hollywood: they’re the golden tickets to Apple’s legendary press events. lalawag has a history of the company’s presser invites and how each event went down.
The biggest PR blunders of the year
A US PR company has compiled a list of the biggest PR cock-ups for 2009, including the boy scout spork, Domino’s Pizza YoutTube grossout and, of course, Kanye.
Spinning the media: the federal lobbyists register
In the first instalment in our special joint Crikey/AJIC investigation, Spinning the Media, Sasha Pavey exposes errors and the lack of transparency in the Federal Lobbyists Register.
All those journalism graduates … all these jobs
It might seem that a journalism degree is a sure-fire path to a life of blogging about your experiences at Centrelink, says Chris Scanlon, yet enrolments in the country’s journalism courses have been rising steadily.
When one man’s disaster is another’s PR coup
American PR firm Imperial PR has been honoured with an industry award for its “achievement” in protecting the image of a major US sugar producer after one of its refineries exploded, killing 14 people and injuring over 40.
Wal-Mart’s China PR nightmare
In China, five Wal-Mart employees allegedly beat a shoplifter to death. It seems some were external contractors but the public makes no such distinction, says Shaun Rein, which is why companies need strict rules for outsourcing.
Media briefs: AFP and media broker deal, Kyle and Jackie O dodge a bullet
AFP and media to broker deal … Kyle and Jackie O dodge a bullet … Headline Watch: Viscous or vicious? … Majority of tweets inane drivel? …
Is the media ready to embrace the Twitter-sized press release?
Media tweet-aggregating site Muck Rack has launched a new service for PR pros to publish one-line press releases, up to 130 characters long, at a rate of $1 per character. But is the media world ready to pay more for less?
Miley Cyrus and the art of crisis PR
Miley Cyrus, Disney’s poster girl, has flirted with brand disaster by attempting to grow up too quickly too publicly, but she’s also learned how to atone well. Just like Tylenol in the 1980s, says Bruce Watson.
