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	<title>Crikey &#187; Public Relations</title>
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		<title>Dannii Minogue&#8217;s cousin quite the PR star</title>
		<link>http://www.crikey.com.au/2012/01/27/dannii-minogues-cousin-quite-the-pr-star/</link>
		<comments>http://www.crikey.com.au/2012/01/27/dannii-minogues-cousin-quite-the-pr-star/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 02:09:28 +0000</pubDate>
		<dc:creator>Amber Jamieson</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Danni Minogue]]></category>
		<category><![CDATA[Kylie Minogue]]></category>
		<category><![CDATA[Perez Hilton]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=271175</guid>
		<description><![CDATA[We receive a lot of press releases. Most are useless, but one popped up overnight from Lauren Jones, an Aussie girl who works for gossip site Perez Hilton, which we thought deserved wider attention. But not exactly for the right reasons...]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2012/01/27/dannii-minogues-cousin-quite-the-pr-star/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>PR nightmare for new cafe as blogger bites back</title>
		<link>http://www.crikey.com.au/2012/01/25/pr-nightmare-for-new-cafe-as-blogger-bites-back/</link>
		<comments>http://www.crikey.com.au/2012/01/25/pr-nightmare-for-new-cafe-as-blogger-bites-back/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 02:11:28 +0000</pubDate>
		<dc:creator>Andrew Crook</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[brian ward]]></category>
		<category><![CDATA[Fitzroyalty]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[stencil cafe]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=270894</guid>
		<description><![CDATA[A yet-to-be-opened Melbourne cafe has found itself in the middle of a PR nightmare after a stoush with a local blogger turned horribly wrong.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2012/01/25/pr-nightmare-for-new-cafe-as-blogger-bites-back/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Come in Spinner: Adshel reaction to safe sex ads a case of what not to do</title>
		<link>http://www.crikey.com.au/2011/06/02/come-in-spinner-adshel-reaction-to-safe-sex-ads-a-case-of-what-not-to-do/</link>
		<comments>http://www.crikey.com.au/2011/06/02/come-in-spinner-adshel-reaction-to-safe-sex-ads-a-case-of-what-not-to-do/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 03:07:06 +0000</pubDate>
		<dc:creator>Noel Turnbull</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Adshel]]></category>
		<category><![CDATA[homophobia]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[safe sex]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=226783</guid>
		<description><![CDATA[Adshel failed the first issues management test because it panicked after some 30 calls complaining about gay safe s-x ads in bus shelters and rushed into taking action.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/06/02/come-in-spinner-adshel-reaction-to-safe-sex-ads-a-case-of-what-not-to-do/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Come in Spinner: royal wedding a traditional PR framing device</title>
		<link>http://www.crikey.com.au/2011/05/06/come-in-spinner-royal-wedding-a-traditional-pr-framing-device/</link>
		<comments>http://www.crikey.com.au/2011/05/06/come-in-spinner-royal-wedding-a-traditional-pr-framing-device/#comments</comments>
		<pubDate>Fri, 06 May 2011 03:40:57 +0000</pubDate>
		<dc:creator>Noel Turnbull</dc:creator>
				<category><![CDATA[Australia]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The World]]></category>
		<category><![CDATA[John Howard]]></category>
		<category><![CDATA[Julia Gillard]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[ronald reagan]]></category>
		<category><![CDATA[Royal Wedding]]></category>
		<category><![CDATA[Tony Abbott]]></category>
		<category><![CDATA[Victorian Liberals]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=221484</guid>
		<description><![CDATA[The recent royal wedding is instructive for many reasons, but probably mainly for illustrating the effectiveness of using tradition as a framing device.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/05/06/come-in-spinner-royal-wedding-a-traditional-pr-framing-device/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Floods of giving and promotion</title>
		<link>http://www.crikey.com.au/2011/01/24/come-in-spinner-floods-of-giving-and-promotion/</link>
		<comments>http://www.crikey.com.au/2011/01/24/come-in-spinner-floods-of-giving-and-promotion/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 02:00:38 +0000</pubDate>
		<dc:creator>Noel Turnbull</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[brisbane floods]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Queensland floods]]></category>
		<category><![CDATA[Queensland floods 2011]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=198594</guid>
		<description><![CDATA[The problem that PR people face in these situations is how to do what is the obvious human thing -- help how you can -- while ensuring that what you do doesn’t spill over into counter-productive self-promotion.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2011/01/24/come-in-spinner-floods-of-giving-and-promotion/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>The conventional wisdom is always wrong</title>
		<link>http://www.crikey.com.au/2010/12/02/come-in-spinner-the-conventional-wisdom-is-always-wrong/</link>
		<comments>http://www.crikey.com.au/2010/12/02/come-in-spinner-the-conventional-wisdom-is-always-wrong/#comments</comments>
		<pubDate>Thu, 02 Dec 2010 02:18:54 +0000</pubDate>
		<dc:creator>Noel Turnbull</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[VIC]]></category>
		<category><![CDATA[2010 Victorian Election]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=190182</guid>
		<description><![CDATA[The late J.K. Galbraith had a remarkable capacity to coin memorable epigrams and quotable quotes. The idea that the conventional wisdom is always wrong was one of them.

]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/12/02/come-in-spinner-the-conventional-wisdom-is-always-wrong/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Silences and complexity</title>
		<link>http://www.crikey.com.au/2010/11/25/come-in-spinner-silences-and-complexity/</link>
		<comments>http://www.crikey.com.au/2010/11/25/come-in-spinner-silences-and-complexity/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 02:12:37 +0000</pubDate>
		<dc:creator>Noel Turnbull</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=188427</guid>
		<description><![CDATA[Two of the ways PR people seek to make issues disappear are: to create strange silences in which they are lost, or to bury them in so much complexity and confusion that people just stop listening.
]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/11/25/come-in-spinner-silences-and-complexity/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Murray-Darling authority losing the spin war with councils&#8217; PR flacks</title>
		<link>http://www.crikey.com.au/2010/11/09/murray-darling-authority-losing-the-spin-war-with-councils-pr-flacks/</link>
		<comments>http://www.crikey.com.au/2010/11/09/murray-darling-authority-losing-the-spin-war-with-councils-pr-flacks/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 02:11:26 +0000</pubDate>
		<dc:creator>Andrew Crook</dc:creator>
				<category><![CDATA[Federal]]></category>
		<category><![CDATA[Murray Darling Basin]]></category>
		<category><![CDATA[Murray Darling Basin Authority]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[spin]]></category>
		<category><![CDATA[Water]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=184314</guid>
		<description><![CDATA[As the beleaguered Murray Darling Basin Authority sinks further into the public relations mire following its disastrous run of community consultations last month, the other side of the debate had a powerful ally in prominent spin doctors Socom.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/11/09/murray-darling-authority-losing-the-spin-war-with-councils-pr-flacks/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to talk to journalists</title>
		<link>http://www.huffingtonpost.com/jonathan-bernstein/inside-a-reporters-mind-a_b_765347.html</link>
		<comments>http://www.huffingtonpost.com/jonathan-bernstein/inside-a-reporters-mind-a_b_765347.html#comments</comments>
		<pubDate>Mon, 18 Oct 2010 00:00:50 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[spin doctor]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=178863</guid>
		<description><![CDATA[Dealing with journalists can be a tricky business, particularly if you're trying to crisis-manage a problem in your workplace. Remember, they are going to write a story anyway, so you might as well get your views heard, says PR man <b>Jonathan Bernstein</b>.]]></description>
		<wfw:commentRss>http://www.huffingtonpost.com/jonathan-bernstein/inside-a-reporters-mind-a_b_765347.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The PR justification for toxic workplaces</title>
		<link>http://www.crikey.com.au/2010/10/07/come-in-spinner-the-pr-justification-for-toxic-workplaces/</link>
		<comments>http://www.crikey.com.au/2010/10/07/come-in-spinner-the-pr-justification-for-toxic-workplaces/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 02:28:34 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Companies]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[public relations practitioners]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=176857</guid>
		<description><![CDATA[One of the PR industry’s most problematic activities is dreaming up justifications for toxic workplace practices imposed by psychopathic managers, writes <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/10/07/come-in-spinner-the-pr-justification-for-toxic-workplaces/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>The classic art of opposition</title>
		<link>http://www.crikey.com.au/2010/10/01/come-in-spinner-the-classic-art-of-opposition/</link>
		<comments>http://www.crikey.com.au/2010/10/01/come-in-spinner-the-classic-art-of-opposition/#comments</comments>
		<pubDate>Fri, 01 Oct 2010 03:34:50 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[Dick Hamer]]></category>
		<category><![CDATA[opposition]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=175686</guid>
		<description><![CDATA[While it's all well and good for an opposition to constantly oppose the government, every now and then they should agree with something the government does. More of the old paradigm in the new paradigm, says <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/10/01/come-in-spinner-the-classic-art-of-opposition/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Steve Jobs sucks at PR</title>
		<link>http://www.guardian.co.uk/technology/blog/2010/sep/20/steve-jobs-emails-journalist-response</link>
		<comments>http://www.guardian.co.uk/technology/blog/2010/sep/20/steve-jobs-emails-journalist-response#comments</comments>
		<pubDate>Tue, 21 Sep 2010 23:41:50 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Players]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=173528</guid>
		<description><![CDATA[Apple founder Steve Jobs is notoriously elusive, but also quite rude, as a young student journalist learnt when trying to contact Apple for media comment. Jobs replied "our goals do not include helping you get a good grade."]]></description>
		<wfw:commentRss>http://www.guardian.co.uk/technology/blog/2010/sep/20/steve-jobs-emails-journalist-response/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tourism Oz looks to tap into the Oprah Effect</title>
		<link>http://www.crikey.com.au/2010/09/14/tourism-oz-looks-to-tap-into-the-oprah-effect/</link>
		<comments>http://www.crikey.com.au/2010/09/14/tourism-oz-looks-to-tap-into-the-oprah-effect/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 03:30:14 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Federal]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Oprah Winfrey]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Tourism Australia]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=171489</guid>
		<description><![CDATA[Tourism Australia are hoping that will be able cash in on Oprah Winfrey's cult-like fandom, with tourism experts telling <em>Crikey</em> that plans to bring the queen of US daytime television to Australia were "brilliant".]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/09/14/tourism-oz-looks-to-tap-into-the-oprah-effect/feed/</wfw:commentRss>
		<slash:comments>37</slash:comments>
		</item>
		<item>
		<title>Getting your PR stories in the Herald Sun, a How To</title>
		<link>http://www.crikey.com.au/2010/09/07/getting-your-pr-stories-in-the-herald-sun-a-how-to/</link>
		<comments>http://www.crikey.com.au/2010/09/07/getting-your-pr-stories-in-the-herald-sun-a-how-to/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 03:14:16 +0000</pubDate>
		<dc:creator>Andrew Crook</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Herald Sun]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Sunday Herald Sun]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=170083</guid>
		<description><![CDATA[It's well known that over half the news consumed in Australia is PR, as <em>Crikey</em> revealed in March, but sometimes there's a success story that deserves its own special golf clap.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/09/07/getting-your-pr-stories-in-the-herald-sun-a-how-to/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Hoges used PR to beat the taxman</title>
		<link>http://www.crikey.com.au/2010/09/06/how-hoges-used-pr-to-beat-the-taxman/</link>
		<comments>http://www.crikey.com.au/2010/09/06/how-hoges-used-pr-to-beat-the-taxman/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 03:20:49 +0000</pubDate>
		<dc:creator>Tom Cowie</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[A Current Affair]]></category>
		<category><![CDATA[ato]]></category>
		<category><![CDATA[australian tax office]]></category>
		<category><![CDATA[paul hogan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[tax evasion]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=169702</guid>
		<description><![CDATA[He may not have made an international box office hit since the <em>Crocodile Dundee</em> series, but Paul Hogan certainly proved one thing over the last couple of weeks -- he still knows how to win over a crowd.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/09/06/how-hoges-used-pr-to-beat-the-taxman/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Come in Spinner: the next big thing</title>
		<link>http://www.crikey.com.au/2010/08/25/come-in-spinner-the-next-big-thing/</link>
		<comments>http://www.crikey.com.au/2010/08/25/come-in-spinner-the-next-big-thing/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 03:09:22 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=167372</guid>
		<description><![CDATA[Every PR person in the world is at some stage or other trying to promote some product, service, concept -- or even themselves -- as the next big thing, writes <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/08/25/come-in-spinner-the-next-big-thing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Sixth time lucky for aged-care communications</title>
		<link>http://www.crikey.com.au/2010/05/27/come-in-spinner-sixth-time-lucky-for-aged-care-communications/</link>
		<comments>http://www.crikey.com.au/2010/05/27/come-in-spinner-sixth-time-lucky-for-aged-care-communications/#comments</comments>
		<pubDate>Thu, 27 May 2010 03:20:33 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[aged care]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Productivity Commission]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Resources Super Profits Tax]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=141760</guid>
		<description><![CDATA[The Productivity Commission is starting what will be the sixth major inquiry into aged-care funding -- a policy area that has become a no-go area because of poor initial communications, writes <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/05/27/come-in-spinner-sixth-time-lucky-for-aged-care-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who benefits from the millions spent on health department PR?</title>
		<link>http://www.crikey.com.au/2010/05/26/who-benefits-from-the-millions-spent-on-health-department-pr/</link>
		<comments>http://www.crikey.com.au/2010/05/26/who-benefits-from-the-millions-spent-on-health-department-pr/#comments</comments>
		<pubDate>Wed, 26 May 2010 03:15:52 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Federal]]></category>
		<category><![CDATA[Department of Health and Ageing]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Kay McNiece]]></category>
		<category><![CDATA[McNiece Coms]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=141346</guid>
		<description><![CDATA[The federal Department of Health and Ageing has paid more than $2.8 million for a private communications company to run its crisis media management for the past five years.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/05/26/who-benefits-from-the-millions-spent-on-health-department-pr/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Managing a rogue like Abbott</title>
		<link>http://www.crikey.com.au/2010/05/20/come-in-spinner-managing-a-rogue-like-abbott/</link>
		<comments>http://www.crikey.com.au/2010/05/20/come-in-spinner-managing-a-rogue-like-abbott/#comments</comments>
		<pubDate>Thu, 20 May 2010 03:13:31 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[tony abbot]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=139905</guid>
		<description><![CDATA[Tony Abbott's real sin isn't lying: it's forgetting that politicians must have an opinion on everything -- and that those opinions must not break any of the fundamental rules of political reporting, writes <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/05/20/come-in-spinner-managing-a-rogue-like-abbott/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Tabloid media reaches a new (even lower) low</title>
		<link>http://www.upstart.net.au/the-end-of-scandal-5/</link>
		<comments>http://www.upstart.net.au/the-end-of-scandal-5/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 06:51:58 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[TV & Radio]]></category>
		<category><![CDATA[A Current Affair]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=134814</guid>
		<description><![CDATA[Clearly many stories on <em>A Current Affair</em> et al are driven by PR, but one PR professional has bluntly <a href="http://www.ragtrader.com.au/news/power-of-press">described</a> just how easily she got her company on air. So why aren't we shocked by this anymore? asks <b>Christopher Scanlon</b>.]]></description>
		<wfw:commentRss>http://www.upstart.net.au/the-end-of-scandal-5/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR goes social media</title>
		<link>http://www.crikey.com.au/2010/04/29/come-in-spinner-pr-goes-social-media/</link>
		<comments>http://www.crikey.com.au/2010/04/29/come-in-spinner-pr-goes-social-media/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 03:34:52 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=134223</guid>
		<description><![CDATA[Despite technological innovations, PR hasn't actually changed much over the past few hundred years, writes <b>Noel Turnbull</b>: it’s all still about changing the way people think and behave.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/04/29/come-in-spinner-pr-goes-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The PR campaigns driving Anzac Day</title>
		<link>http://www.crikey.com.au/2010/04/22/come-in-spinner-the-pr-campaigns-driving-anzac-day/</link>
		<comments>http://www.crikey.com.au/2010/04/22/come-in-spinner-the-pr-campaigns-driving-anzac-day/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 03:24:59 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[People & Ideas]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[ANZAC Day]]></category>
		<category><![CDATA[gallipoli]]></category>
		<category><![CDATA[John Howard]]></category>
		<category><![CDATA[propoganda]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=132639</guid>
		<description><![CDATA[For many Anzac Day is a solemn day of remembrance, but much of what Australians believe about it have been products more of recent PR and propaganda than of memory, writes <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/04/22/come-in-spinner-the-pr-campaigns-driving-anzac-day/feed/</wfw:commentRss>
		<slash:comments>128</slash:comments>
		</item>
		<item>
		<title>The sounds of silence</title>
		<link>http://www.crikey.com.au/2010/04/15/come-in-spinner-the-sounds-of-silence/</link>
		<comments>http://www.crikey.com.au/2010/04/15/come-in-spinner-the-sounds-of-silence/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 03:09:34 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[lobby groups]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[The Tote]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=130724</guid>
		<description><![CDATA[What makes lobby groups effective? asks <b>Noel Turnbull</b>: knowing when to shut up and pull their heads in.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/04/15/come-in-spinner-the-sounds-of-silence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How PR leans with the wind</title>
		<link>http://www.crikey.com.au/2010/04/06/come-in-spinner-how-pr-leans-with-the-wind/</link>
		<comments>http://www.crikey.com.au/2010/04/06/come-in-spinner-how-pr-leans-with-the-wind/#comments</comments>
		<pubDate>Tue, 06 Apr 2010 03:16:37 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[adelaide writers' week]]></category>
		<category><![CDATA[media bias]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=128254</guid>
		<description><![CDATA[Successful PR doesn’t seek to manipulate the media -- it tailors its media contributions to the lifestyle and socio-economic segment a media outlet targets to win advertising, writes <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/04/06/come-in-spinner-how-pr-leans-with-the-wind/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sue Cato spins for Gunns, not that Q&amp;A let on</title>
		<link>http://www.crikey.com.au/2010/03/31/sue-cato-spins-for-gunns-not-that-qa-let-on/</link>
		<comments>http://www.crikey.com.au/2010/03/31/sue-cato-spins-for-gunns-not-that-qa-let-on/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 02:10:13 +0000</pubDate>
		<dc:creator>Andrew Crook</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Players]]></category>
		<category><![CDATA[Gunns]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Q&A]]></category>
		<category><![CDATA[Sue Cato]]></category>
		<category><![CDATA[tony jones]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=127570</guid>
		<description><![CDATA[<em>Q&#038;A</em> defends itself against allegations of impropriety in the wake of an appearance from Gunns spin doctor Sue Cato on Monday night's program.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/03/31/sue-cato-spins-for-gunns-not-that-qa-let-on/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
	</channel>
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