Public Relations Institute of Australia


Message to PR flacks: You win

Daily newspaper and broadcast journalism is in the process of capitulating to that insidious and often irresistible attraction: the easy feed of the PR industry.

PR and journalism: we’re on the same side

A debate on PR vs. Journalism at the Public Relations Institute of Australia recently concluded: we’re all on the same side. Or is that just what those cunning PR hacks want us to think…?

Journalism-PR myths and stereotypes busted

As early as 1926, Silas Bent reported a study of The New York Times that found 147 of the 256 news stories on one day came via PR sources, writes Jim Macnamara

Demonising your enemy: PoMC takes on Blue Wedges

The battle for Port Phillip Bay is getting nasty, with some of the Port of Melbourne Corporation’s tactics now available for all to see, writes Lionel Elmore.

Forget the scientists, bring in the spin doctors

An email from the Public Relations Institute of Australia has gone out this morning looking for volunteers for “a reserve pool of public relations practitioners… who could assist in a response to a major pest and disease emergency.”