The radio DJs behind the royal prank call fronted TV cameras last night for tell-not-quite-all interviews. They played it by the book of crisis management, says marketing consultant Toby Ralph.
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PUBLIC RELATIONS DISASTER
Special delight that is PR fail schadenfreude
When things go wrong in the PR field, it is fascinating to map who most enjoys the resulting schadenfreude.
READ MORESpinning the Media: A recipe for the Crikey Christmas Media Pudding
In the lead-up to the silly season, stories that look, walk, and talk like PR press releases just keep on surfacing. Michelle Loh investigates in our second instalment of Spinning the Media.
READ MOREWal-Mart’s China PR nightmare
In China, five Wal-Mart employees allegedly beat a shoplifter to death. It seems some were external contractors but the public makes no such distinction, says Shaun Rein, which is why companies need strict rules for outsourcing.
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