Can a writer purify the tarnished image of an airport and render it new for sceptical passengers? Philosopher Alain de Botton will soon find out, writes Binoy Kampmark.
Pr
Twitter scores $48m worth of press in a single month
They may not have figured out a viable pay model yet, but the raging flood of press coverage poured on media-darling Twitter generated the company $48 million in free publicity last month alone, according to a news-monitoring service.
China learns the Yin and Yang of PR
China has a new media management strategy: savvy PR! The Uighurs have a counter-strategy: breaking shit.
Corporate creation myths and why we need them
You can’t truly have a runaway business success these days unless your company started out as one guy in a garage, building everything on home-spun smarts and the smell of an oily rag… or at least that’s what you have to tell people. Dan Heath explains why.
Oops 
War and (Green)peace
Greenpeace in Australia raised their monthly donor prices recently, without properly consulting donors first. Michel Hogan examines the delicate trust between businesses and their customers.
Tips and rumours
Bernard Keane writes some drivel but he did, perhaps by accident, show some insight yesterday when he wrote, “the Government doesn’t trust its own bureaucrats”. How true. As a bureaucrat I can tell you unequivocally that is the case, the government does not trust us, it treats our advice (when they bother to seek it) […]
Victorian transport users the victims of AWFUL ad campaigns
Victorian motorists and public transport users are the targets for obscure, patronising and occasionally downright creepy advertising, writes Stephen Downes.
Breast cancer media frenzy anything but helpful
The media may have presented an overly optimistic view of the benefits of breast cancer drug Herceptin, writes Sally Crossing.
Spin watch: Pell’s poor PR performance
Cardinal George Pell has made four errors in handling the current sex abuse controversy. The first three are dumb, the fourth is potentially devastating, writes Trevor Cook.
Tips and rumours
The explanation by the Qantas engineer’s union why the “peace” talks with the airline has been pushed back to Wednesday from Monday is bulldust. They aren’t having trouble getting delegates to the meeting as claimed. They have backed off to give Qantas time to replace Geoff Dixon as CEO so that the person who has […]
Crikey clickthroughs
Click through to your favourite sections… PODCASTS: Canberra Calling: Download or listen to the latest episode now. BLOGWATCH: Our fabulous Friday trash wrap. STATE OF THE PLANET: Potential for life on Mars, waterfalls for NYC. STUFF WE LIKE: Googling obscenity, The Dawn Chorus hits Oz. US MEDIA WRAP: The gun issue enters the campaign. CROAKEY: Debate issues […]
Global PR firm outed as force behind blood clot awareness campaign
The international PR firm Fleishman-Hillard, working with drug company money, is helping run a high-profile campaign to raise public awareness about blood clots in Australia, reports Ray Moynihan.
Don’t write off Coles, says former Woolies bigwig
Coles is not dead in the water. Wesfarmers made a good buy; that is, provided they successfully execute their strategy to compete effectively with Woolies, writes former Woolworths Executive Chairman Paul Simons.
Life in PR? It’s a gas, says golden boy Hedley Thomas
The Gold Walkley incumbent is bringing the tools of investigative journaluism tohis new work in PR, writes Stephen Mayne.
