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	<title>Crikey &#187; pr</title>
	<atom:link href="http://www.crikey.com.au/topic/pr/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.crikey.com.au</link>
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		<title>New Aussie film Surviving Georgia’s deceptive marketing manoeuvrings</title>
		<link>http://blogs.crikey.com.au/cinetology/2011/10/07/dodgy-survival-tactics-new-aussie-film-surviving-georgias-deceptive-marketing-maneuverings/</link>
		<comments>http://blogs.crikey.com.au/cinetology/2011/10/07/dodgy-survival-tactics-new-aussie-film-surviving-georgias-deceptive-marketing-maneuverings/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 22:54:01 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Film & TV]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Australian film industry]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Surviving Georgia]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=251446</guid>
		<description><![CDATA[New Aussie film <em>Surviving Georgia</em> is, sadly, a true blue howler, says <b>Luke Buckmaster</b>. So why does <em>The Guardian</em> give it four stars? Actually, it was a reader on the <em>Guardian</em>'s website, not the publication itself...]]></description>
		<wfw:commentRss>http://blogs.crikey.com.au/cinetology/2011/10/07/dodgy-survival-tactics-new-aussie-film-surviving-georgias-deceptive-marketing-maneuverings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tracking the PR embarrassment</title>
		<link>http://mumbrella.com.au/above-the-line-sorry-integrated-mediacom-36963</link>
		<comments>http://mumbrella.com.au/above-the-line-sorry-integrated-mediacom-36963#comments</comments>
		<pubDate>Tue, 30 Nov 2010 04:51:41 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[press releases]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=189805</guid>
		<description><![CDATA[Here's a note of PR advice from <b>Tim Burrowes</b>: don't send out your company press releases with the "track changes" function still enabled on the Microsoft Word document. Otherwise the whole internet gets to witness your embarrassing marketing lingo.]]></description>
		<wfw:commentRss>http://mumbrella.com.au/above-the-line-sorry-integrated-mediacom-36963/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No star, no coverage, says News Ltd journo</title>
		<link>http://www.crikey.com.au/2010/10/27/no-star-no-coverage-says-news-ltd-journo-but-flacks-arent-concerned/</link>
		<comments>http://www.crikey.com.au/2010/10/27/no-star-no-coverage-says-news-ltd-journo-but-flacks-arent-concerned/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 02:14:30 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Film & TV]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[TV & Radio]]></category>
		<category><![CDATA[celebrity]]></category>
		<category><![CDATA[film industry]]></category>
		<category><![CDATA[News Limited]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=181264</guid>
		<description><![CDATA[For those who keep their eye on the entertainment press, the celebrity walk off is not an altogether uncommon occurrence. But could the media be fighting back? ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/10/27/no-star-no-coverage-says-news-ltd-journo-but-flacks-arent-concerned/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>On the road to Canberra</title>
		<link>http://www.crikey.com.au/2010/06/10/come-in-spinner-on-the-road-to-canberra/</link>
		<comments>http://www.crikey.com.au/2010/06/10/come-in-spinner-on-the-road-to-canberra/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 03:13:28 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[NSW]]></category>
		<category><![CDATA[Guy Barnett]]></category>
		<category><![CDATA[lobbying]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=145106</guid>
		<description><![CDATA[Ah, lobbyists. Ringing mates to get something fixed still has some relevance in NSW but elsewhere in Australia it is nearing its use-by-date, writes <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/06/10/come-in-spinner-on-the-road-to-canberra/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Sixth time lucky for aged-care communications</title>
		<link>http://www.crikey.com.au/2010/05/27/come-in-spinner-sixth-time-lucky-for-aged-care-communications/</link>
		<comments>http://www.crikey.com.au/2010/05/27/come-in-spinner-sixth-time-lucky-for-aged-care-communications/#comments</comments>
		<pubDate>Thu, 27 May 2010 03:20:33 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[aged care]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Productivity Commission]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Resources Super Profits Tax]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=141760</guid>
		<description><![CDATA[The Productivity Commission is starting what will be the sixth major inquiry into aged-care funding -- a policy area that has become a no-go area because of poor initial communications, writes <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/05/27/come-in-spinner-sixth-time-lucky-for-aged-care-communications/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rudd, Abbott searching for PR’s holy grail</title>
		<link>http://www.crikey.com.au/2010/05/07/come-in-spinner-rudd-abbott-searching-for-pr%e2%80%99s-holy-grail/</link>
		<comments>http://www.crikey.com.au/2010/05/07/come-in-spinner-rudd-abbott-searching-for-pr%e2%80%99s-holy-grail/#comments</comments>
		<pubDate>Fri, 07 May 2010 03:19:53 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Federal]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[australian political history]]></category>
		<category><![CDATA[Kevin Rudd]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[prublic relations]]></category>
		<category><![CDATA[Tony Abbott]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=136445</guid>
		<description><![CDATA[While there are many big policy things going wrong for Kevin Rudd and Tony Abbott, one of their current elementary mistakes is not "framing" them properly, writes <b>Noel Turnbull</b>.
]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/05/07/come-in-spinner-rudd-abbott-searching-for-pr%e2%80%99s-holy-grail/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>PR goes social media</title>
		<link>http://www.crikey.com.au/2010/04/29/come-in-spinner-pr-goes-social-media/</link>
		<comments>http://www.crikey.com.au/2010/04/29/come-in-spinner-pr-goes-social-media/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 03:34:52 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=134223</guid>
		<description><![CDATA[Despite technological innovations, PR hasn't actually changed much over the past few hundred years, writes <b>Noel Turnbull</b>: it’s all still about changing the way people think and behave.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/04/29/come-in-spinner-pr-goes-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The sounds of silence</title>
		<link>http://www.crikey.com.au/2010/04/15/come-in-spinner-the-sounds-of-silence/</link>
		<comments>http://www.crikey.com.au/2010/04/15/come-in-spinner-the-sounds-of-silence/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 03:09:34 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[lobby groups]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[The Tote]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=130724</guid>
		<description><![CDATA[What makes lobby groups effective? asks <b>Noel Turnbull</b>: knowing when to shut up and pull their heads in.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/04/15/come-in-spinner-the-sounds-of-silence/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spinning the Media: Pre-packaged journalism: just download!</title>
		<link>http://www.crikey.com.au/2010/03/25/spinning-the-media-pre-packaged-journalism-just-download/</link>
		<comments>http://www.crikey.com.au/2010/03/25/spinning-the-media-pre-packaged-journalism-just-download/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 01:30:08 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[TV & Radio]]></category>
		<category><![CDATA[australian journalism]]></category>
		<category><![CDATA[churnalism]]></category>
		<category><![CDATA[journalistic ethics]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=126029</guid>
		<description><![CDATA[PR companies are now delivering sound bites, interviews and footage straight to the journalist's desk -- and TV and radio news often run them unfiltered and unedited, writes <b>Biwa Kwan</b>. ]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/03/25/spinning-the-media-pre-packaged-journalism-just-download/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Who else has researched &#8216;Spinning the Media&#8217;?</title>
		<link>http://www.crikey.com.au/2010/03/19/who-else-has-researched-spinning-the-media/</link>
		<comments>http://www.crikey.com.au/2010/03/19/who-else-has-researched-spinning-the-media/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 22:26:12 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=125701</guid>
		<description><![CDATA[<b>Maria Strumendo</b> and <b>Wendy Bacon</b> look at previous Australian and international academic work into PR influence in the media.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/03/19/who-else-has-researched-spinning-the-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spinning the Media: Spin doctors have plenty to say in health reporting</title>
		<link>http://www.crikey.com.au/2010/03/17/spinning-the-media-spin-doctors-have-plenty-to-say-in-health-reporting/</link>
		<comments>http://www.crikey.com.au/2010/03/17/spinning-the-media-spin-doctors-have-plenty-to-say-in-health-reporting/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 02:16:56 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[big pharma]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[health reporters]]></category>
		<category><![CDATA[journalistic ethics]]></category>
		<category><![CDATA[medical journalism]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=123927</guid>
		<description><![CDATA[When it comes to health reporting, the relationship between journalists and public relations people could be in need of a check-up, writes <b>Flint Duxfield</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/03/17/spinning-the-media-spin-doctors-have-plenty-to-say-in-health-reporting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exclusive! Shock! Horror! Probe reveals PR influence</title>
		<link>http://www.crikey.com.au/2010/03/16/come-in-spinner-exclusive-shock-horror-probe-reveals-pr-influence/</link>
		<comments>http://www.crikey.com.au/2010/03/16/come-in-spinner-exclusive-shock-horror-probe-reveals-pr-influence/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 02:08:41 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Come in Spinner]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[journalistic bias]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=123565</guid>
		<description><![CDATA[When will journalists realise that PR influence is insignificant compared to other factors impacting on the media? asks <b>Noel Turnbull</b>.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/03/16/come-in-spinner-exclusive-shock-horror-probe-reveals-pr-influence/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Spinning the Media: Key findings in a week in the life of the media</title>
		<link>http://www.crikey.com.au/2010/03/15/spinning-the-media-key-findings-in-a-week-in-the-life-of-the-media/</link>
		<comments>http://www.crikey.com.au/2010/03/15/spinning-the-media-key-findings-in-a-week-in-the-life-of-the-media/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 02:51:07 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[journalistic ethics]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Spinning the Media]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=123049</guid>
		<description><![CDATA[2203 separate stories were analysed across 10 Australian newspapers between September 7 and 11, 2009, to see whether they were initiated by public relations or promotions. Here's what came out in the wash.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2010/03/15/spinning-the-media-key-findings-in-a-week-in-the-life-of-the-media/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Selling Goldman Sachs: the hardest job on Wall St?</title>
		<link>http://www.thedailybeast.com/blogs-and-stories/2009-12-06/goldmans-20-billion-bonus-dilemma/?cid=hp:exc</link>
		<comments>http://www.thedailybeast.com/blogs-and-stories/2009-12-06/goldmans-20-billion-bonus-dilemma/?cid=hp:exc#comments</comments>
		<pubDate>Tue, 08 Dec 2009 00:29:28 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Players]]></category>
		<category><![CDATA[Goldman Sachs]]></category>
		<category><![CDATA[Lucas Van Praag]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=104053</guid>
		<description><![CDATA[Meet <b>Lucas Van Praag</b>, the PR guru tasked with reshaping Goldman Sachs' image from "evil empire" to "friendly neighbourhood multinational banking conglomerate". He's paid over $1m a year for the job, but... he can keep it.]]></description>
		<wfw:commentRss>http://www.thedailybeast.com/blogs-and-stories/2009-12-06/goldmans-20-billion-bonus-dilemma/?cid=hp:exc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>All those journalism graduates &#8230; all these jobs</title>
		<link>http://www.crikey.com.au/2009/11/23/all-those-journalism-graduates-all-these-jobs/</link>
		<comments>http://www.crikey.com.au/2009/11/23/all-those-journalism-graduates-all-these-jobs/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 03:34:56 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[journalism education]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[rmit]]></category>
		<category><![CDATA[tertiary education]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=100223</guid>
		<description><![CDATA[It might seem that a journalism degree is a sure-fire path to a life of blogging about your experiences at Centrelink, says <b>Chris Scanlon</b>, yet enrolments in the country’s journalism courses have been rising steadily.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/11/23/all-those-journalism-graduates-all-these-jobs/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>When one man&#8217;s disaster is another&#8217;s PR coup</title>
		<link>http://thepumphandle.wordpress.com/2009/11/10/port-wentworth-tragedy-profitable-for-pr-firm/</link>
		<comments>http://thepumphandle.wordpress.com/2009/11/10/port-wentworth-tragedy-profitable-for-pr-firm/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 04:54:54 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[Imperial PR]]></category>
		<category><![CDATA[Imperial Sugar]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR awards]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=98919</guid>
		<description><![CDATA[American PR firm Imperial PR has been honoured with an industry award for its "achievement" in protecting the image of a major US sugar producer after one of its refineries exploded, killing 14 people and injuring over 40. ]]></description>
		<wfw:commentRss>http://thepumphandle.wordpress.com/2009/11/10/port-wentworth-tragedy-profitable-for-pr-firm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Talking the Town: Harry M, superstar</title>
		<link>http://www.crikey.com.au/2009/10/30/talking-the-town-harry-m-superstar/</link>
		<comments>http://www.crikey.com.au/2009/10/30/talking-the-town-harry-m-superstar/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 02:00:00 +0000</pubDate>
		<dc:creator>Margot Saville</dc:creator>
				<category><![CDATA[Players]]></category>
		<category><![CDATA[Talking the Town]]></category>
		<category><![CDATA[celebrity gossip]]></category>
		<category><![CDATA[Harry M Miller]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/2009/10/30/talking-the-town-harry-m-superstar/</guid>
		<description><![CDATA[Not everyone in this town is wild about Harry M Miller, but he can really pull a crowd, with Lindy Chamberlain, Stuart Diver, Michael Kirby, Marcia Hines, Stuart Wagstaff and many more turning up to a Kings Cross nightclub for the launch of his autobiography last night.]]></description>
		<wfw:commentRss>http://www.crikey.com.au/2009/10/30/talking-the-town-harry-m-superstar/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Everything you need to know about big-P politics in four simple charts</title>
		<link>http://blogs.crikey.com.au/pollytics/2009/10/21/media-leadership/</link>
		<comments>http://blogs.crikey.com.au/pollytics/2009/10/21/media-leadership/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 00:03:57 +0000</pubDate>
		<dc:creator>Possum Comitatus</dc:creator>
				<category><![CDATA[Federal]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[graph pr0n]]></category>
		<category><![CDATA[opinion polls]]></category>
		<category><![CDATA[political journalism]]></category>
		<category><![CDATA[polls]]></category>
		<category><![CDATA[popularity]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=94248</guid>
		<description><![CDATA[Barely 10 years ago, the dynamics of the government/public relationship was such that the Prime Minister neither lifted nor depressed the party vote very much, says <b>Possum Comitatus</b>. But with the rise of PR-driven politics, just check out the charts now...]]></description>
		<wfw:commentRss>http://blogs.crikey.com.au/pollytics/2009/10/21/media-leadership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whales are overrated</title>
		<link>http://www.nationaltimes.com.au/opinion/blogs/greenlines/whales-are-overrated/20091012-gtrw.html</link>
		<comments>http://www.nationaltimes.com.au/opinion/blogs/greenlines/whales-are-overrated/20091012-gtrw.html#comments</comments>
		<pubDate>Tue, 13 Oct 2009 01:51:43 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Environment]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[bluefin tuna]]></category>
		<category><![CDATA[environmentalism]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[whales]]></category>
		<category><![CDATA[whaling]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=92581</guid>
		<description><![CDATA[Whales, schmales, says <b>Tom Arup</b>: the time and energy spent on the issue of whaling is completely disproportionate to its importance. There are plenty of other fish in the sea.]]></description>
		<wfw:commentRss>http://www.nationaltimes.com.au/opinion/blogs/greenlines/whales-are-overrated/20091012-gtrw.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Berlusconi&#8217;s Ministry of Truth</title>
		<link>http://www.guardian.co.uk/world/2009/oct/12/berlusconi-taskforce-press-sex-life</link>
		<comments>http://www.guardian.co.uk/world/2009/oct/12/berlusconi-taskforce-press-sex-life#comments</comments>
		<pubDate>Tue, 13 Oct 2009 00:00:04 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Europe]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[media censorship]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Silvio Berlusconi]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=92561</guid>
		<description><![CDATA[Silvio Berlusconi's ongoing war against newspapers saying nasty things about him continues, with the Italian PM assembling a crack team of journos and PR hacks to monitor the world's media for mean comments and "bombard those newsrooms with truthful and positive news."]]></description>
		<wfw:commentRss>http://www.guardian.co.uk/world/2009/oct/12/berlusconi-taskforce-press-sex-life/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Kraft gives Vegemite a bad name</title>
		<link>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx</link>
		<comments>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx#comments</comments>
		<pubDate>Mon, 28 Sep 2009 23:30:54 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[PR stunts]]></category>
		<category><![CDATA[vegemite]]></category>
		<category><![CDATA[Vegemite iSnack 2.0]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=89583</guid>
		<description><![CDATA[Australians <a href="http://www.crikey.com.au/2009/09/28/vegemites-new-name-unites-the-internet-in-contempt/">can't stop talking</a> about how bad the name "Vegemite iSnack 2.0" is. And that's exactly what Kraft wants, says <b>Willem Reyners Tay</b>.]]></description>
		<wfw:commentRss>http://www.digital-media.net.au/article/vegemite-fails-on-purpose-with-isnack-2-0/500003.aspx/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PODCAST: The rise and rise of Levi Johnston</title>
		<link>http://www.npr.org/templates/story/story.php?storyId=112526815</link>
		<comments>http://www.npr.org/templates/story/story.php?storyId=112526815#comments</comments>
		<pubDate>Fri, 04 Sep 2009 05:52:01 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Levi Johnston]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Sarah Palin]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=84333</guid>
		<description><![CDATA[<em>NPR</em> looks at how a monosyllabic 19-year-old from nowhere Alaska has become one of the most in-demand interview subjects in the US media, and the people working behind-the-scenes to shape and promote his public image.]]></description>
		<wfw:commentRss>http://www.npr.org/templates/story/story.php?storyId=112526815/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ROI journalism: pragmatism vs. the public interest</title>
		<link>http://mumbrella.com.au/its-not-lazy-journalism-but-it-is-roi-journalism-and-thats-got-pr-implications-9089</link>
		<comments>http://mumbrella.com.au/its-not-lazy-journalism-but-it-is-roi-journalism-and-thats-got-pr-implications-9089#comments</comments>
		<pubDate>Fri, 04 Sep 2009 01:24:03 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[future of journalism]]></category>
		<category><![CDATA[lazy journalism]]></category>
		<category><![CDATA[pr]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=84166</guid>
		<description><![CDATA[Despite ideals of hard-nosed investigating and serving the public interest, for many journalists, it's only pragmatic to chase stories they're sure will end up in print, says <b>Tim Burrowes</b>. But are journalists being lazy, or just efficient?]]></description>
		<wfw:commentRss>http://mumbrella.com.au/its-not-lazy-journalism-but-it-is-roi-journalism-and-thats-got-pr-implications-9089/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Journalists cross over to the dark side: PR</title>
		<link>http://newmatilda.com/2009/08/31/some-my-best-employees-are-journalists</link>
		<comments>http://newmatilda.com/2009/08/31/some-my-best-employees-are-journalists#comments</comments>
		<pubDate>Tue, 01 Sep 2009 05:41:30 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[future of media]]></category>
		<category><![CDATA[georgia]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Russia]]></category>
		<category><![CDATA[spin doctors]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=83421</guid>
		<description><![CDATA[As jobs are destroyed in the carnage of the media downturn, countries in need of an image makeover, like Russia and Georgia, are salvaging the spoils, scoring some of the sharpest media minds around to spin their dirty laundry for the Western media. ]]></description>
		<wfw:commentRss>http://newmatilda.com/2009/08/31/some-my-best-employees-are-journalists/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BUSTED: Microsoft&#8217;s secret war on Google</title>
		<link>http://www.dailyfinance.com/2009/08/28/microsofts-secret-screw-google-meetings-in-d-c/</link>
		<comments>http://www.dailyfinance.com/2009/08/28/microsofts-secret-screw-google-meetings-in-d-c/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 13:45:18 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[Links]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[screw Google]]></category>

		<guid isPermaLink="false">http://www.crikey.com.au/?p=83188</guid>
		<description><![CDATA[Microsoft has been employing PR firms to work full-time on "Google-bashing" and hosts secret strategy sessions known as "screw Google" meetings, as part of a broader campaign to discredit the search giant, inside sources tell <em>Daily Finance</em>.]]></description>
		<wfw:commentRss>http://www.dailyfinance.com/2009/08/28/microsofts-secret-screw-google-meetings-in-d-c/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

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