A US PR company has compiled a list of the biggest PR cock-ups for 2009, including the boy scout spork, Domino’s Pizza YoutTube grossout and, of course, Kanye.
PR disaster
Kraft caves, will create Vegemite 2.0.1
Only four days after it announced the name of its new Vegemite product, the widely-mocked “iSnack 2.0”, Kraft has admitted the moniker was a flop and will now give it another name. Can Crikey take some credit for its downfall? Probably not. Will we? Yes.
Vegemite’s new name unites the internet in contempt
Kraft has finally found a name for its “new” Vegemite — and it’s so horrible, the entire internet has gone into snark meltdown.
Domino’s Pizza posts apology video
Domino’s Pizza have created an online video of their own after a clip of two employees defiling food went viral and caused a PR disaster.
