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	<title>Crikey &#187; Pink Ribbon Day</title>
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		<title>Crikey Competition: Pink ribbon pink-washing</title>
		<link>http://www.crikey.com.au/2009/10/26/crikey-competition-pink-ribbon-pink-washing/</link>
		<comments>http://www.crikey.com.au/2009/10/26/crikey-competition-pink-ribbon-pink-washing/#comments</comments>
		<pubDate>Sun, 25 Oct 2009 22:33:07 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[Crikey Competition]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

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		<description><![CDATA[Today is Pink Ribbon Day, and <em>Crikey</em> is on the look-out for the most egregious and shamless examples brands engaging in a spot of "pink washing". Join us!]]></description>
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		<title>Seeing red over pink-ribbon products</title>
		<link>http://blog.newsweek.com/blogs/thehumancondition/archive/2009/10/13/seeing-red-in-pink-products-one-woman-s-fight-against-breast-cancer-consumerism.aspx</link>
		<comments>http://blog.newsweek.com/blogs/thehumancondition/archive/2009/10/13/seeing-red-in-pink-products-one-woman-s-fight-against-breast-cancer-consumerism.aspx#comments</comments>
		<pubDate>Thu, 15 Oct 2009 01:14:57 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[The Ad Business]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

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		<description><![CDATA[It's <a href="http://en.wikipedia.org/wiki/Breast_Cancer_Awareness_Month">that time of year again</a>, when advertisers paint their products pink in order to cash in on breast cancer awareness. But as one activist argues: "If shopping could cure breast cancer it would be cured by now".]]></description>
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		<title>Can shopping cure breast cancer?</title>
		<link>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/</link>
		<comments>http://www.crikey.com.au/2008/06/30/can-shopping-cure-breast-cancer/#comments</comments>
		<pubDate>Sun, 29 Jun 2008 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Companies]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[Jane McGrath]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>
		<category><![CDATA[The McGrath Foundation]]></category>
		<category><![CDATA[Think Before You Pink campaign]]></category>

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		<description><![CDATA[Women can feel good about buying that new lippy, designer handbag or diamond watch because the girlish pink hue confirms you aren’t just shopping, but making a valuable donation. But how much of your money is actually going to a breast cancer charity? asks <b>Becky Freeman</b>.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Pink my product &#8212; it&#8217;s that time of year again&#8230;</title>
		<link>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/</link>
		<comments>http://www.crikey.com.au/2007/10/15/pink-my-product-its-that-time-of-year-again/#comments</comments>
		<pubDate>Sun, 14 Oct 2007 14:00:00 +0000</pubDate>
		<dc:creator>Crikey</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[breast cancer awareness]]></category>
		<category><![CDATA[breast cancer awareness month]]></category>
		<category><![CDATA[cause-related marketing]]></category>
		<category><![CDATA[Inghams Chicken]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

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		<description><![CDATA[Global warming is driving the current profusion of all things green in retail environments. But as the temperature rises this springtime, it’s bosoms – not blossoms – that have pink busting out all over the supermarket shelves, writes market researcher Dr Stephen Downes. ]]></description>
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		<item>
		<title>Philanthropy through rose-coloured glasses</title>
		<link>http://www.crikey.com.au/2006/10/26/philanthropy-through-rose-coloured-glasses/</link>
		<comments>http://www.crikey.com.au/2006/10/26/philanthropy-through-rose-coloured-glasses/#comments</comments>
		<pubDate>Wed, 25 Oct 2006 14:00:00 +0000</pubDate>
		<dc:creator>Jane Nethercote</dc:creator>
				<category><![CDATA[Media-Arts-and-Sports]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[National Breast Cancer Foundation]]></category>
		<category><![CDATA[National Breast Cancer Month]]></category>
		<category><![CDATA[Pink Ribbon Day]]></category>

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		<description><![CDATA[Nowhere is the corporatisation of philanthropy more evident than in the colour pink. But is it all rose-tinted?]]></description>
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