GFC PR genius: free drugs for the unemployedIt’s a stroke of marketing genius for big pharma Pfizer: apparently, they’re giving meds away for free to those who have lost jobs and hence health insurance due to the global financial crisis.
Pharmaceutical companies
Are drug companies hijacking consumer advocacy?
When an industry-funded so-called consumer advocate is a keynote speaker at such a conference, it shows how effectively pharmaceutical companies are hijacking consumer advocacy, writes Melissa Raven.
Media failing to report medical conflicts of interest
Too many medical stories look more like promotion than journalism- and have been driven by the powerful marketing machinery of one of the most profitable industries on the planet, writes Roy Moynihan.
Money: the most potent medical evidence there is
Imagine if much of the evidence that governed treatment decisions by doctors was based on a carefully selected release of studies designed and funded by the companies that are trying to bring their new and very expensive treatments to market…. writes Dr Ian Haines.
GP survey reveals heavy reliance on drug reps
More than 70 per cent of Australian general practitioners regularly see drug company sales representatives, writes Ray Moynihan.
Human rights for pharmaceutical companies?
It is not often we see human rights and pharmaceutical companies in the same sentence except with the word “breach” somewhere in between, so it is fascinating to note that the UN is drafting human rights guidelines for access to medicines.
