An internationally respected science blogging network has canned plans for a PepsiCo-sponsored blog. The fracas has focused attention on the financial constraints and ethics of new media and raises questions for public health advocates, writes Melissa Sweet.
Pepsi
Your Say: Daily Mail readers' feedback: Pepsi joins the soft drink wars
Pepsi fights back in the soft drink marketing wars. Plus, an official Telstra reply alongside further Telstra complaints about bad service.
Drinking with the enemy: the soft drink marketing wars
Soft drink giants Coca-Cola and PepsiCo are locked in a neck-and-neck battle to become new best friends of public health. It’s what you do when your industry is facing flak as an enemy of public health, writes Melissa Sweet.
Michael Jackson’s gift to advertising
Michael Jackson’s Pepsi commercial was the “first product endorsement by a superstar of his magnitude in history”. Director Bob Giraldi recalls the magic and the burnt hair incident.
The Gatorade-Powerade showdown
Coke’s Powerade and Pepsi’s Gatorade are locked in an epic courtroom battle over the former’s advertising. Which drink will reign surpreme?
Top 50 US green power purchasers
A look at the US companies spending the most money on green power. Some will surprise you.
Blowing up Pepsi
Massimo F d’Amore has decided to tear down and then rebuild PepsiCo’s biggest beverage brands, including Gatorade, Tropicana, and Mountain Dew. But will he destroy them in the process?
Pepsi’s ‘breathtaking’ marketing w-nk
The company behind Pepsi’s widely-panned new logo scale new heights of marketing w-nk, writes Ruth Brown.
Media briefs: Berlusconi vs Murdoch… Rip the Brits apart 2012 advert…
Berlusconi vs Murdoch… Rip the Brits apart 2012 advert… Pepsi launches and apologises for suicide ads… Bill O’Reilly is a slug…
