Pear Analytics


Twitter “40% pointless babble”? What twaddle!

40% of the messages on Twitter are “pointless babble”, claims a story doing the rounds of the media this morning. Except, the ‘research’ is just rubbish pseudo-science pimping a product.

Twitter analysis: it’s all just babble

Twitter is mainly comprised of meaningless babble? That’s what a new Pear Analytics report on Twitter usage shows. Except, it’s the report and its methods that are meaningless babble, writes Stephen Dann.