How packaging is more than just paperSeth Godin offers advice on how an African chocolate company should package their chocolate. Sure, it involves some glamorising of poverty, but it’s a great marketing idea.
Packaging
When is a cage egg green? When it plants trees
Some battery egg producers are giving their cartons a green sheen so dazzling, it threatens to blind consumers to the nature of their egg-laying process, writes Crikey intern Aaron Flanagan.
PHOTO GALLERY: Food packaging vs. food reality
German site PUNDO3000 documents the difference in what food products look like on their packaging, and what they look like in real life. Many of the products are weird and, well, German, but it’s a universal truth of advertising: what you see usually isn’t what you get.
Garbage in a designer box? Sold!
Further proof of the ‘people will buy anything as long as it’s in pretty packaging’ theory, a NY artist has been selling actual rubbish in a classy clear cube. Over 1,200 have been sold.
