Online advertising


Digg creates advertising Darwinism

News sharing site Digg is testing a new innovation in online advertising: users will get to vote ads up or down, and the more popular they are, the less advertisers will have to pay.

Google advertising revenue trumps Australia’s traditional medi

Google has rewritten the lore of media, stealing almost 10% of the entire Australian advertising pie, writes Eric Beecher.

How is the market for online ads changing?

The low value, non-premium bucket of ads is really growing, due mostly to the boom in social networks,” explains online ad guru Rajeev Goel.